Social Media Manager

Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone. In a world where engaging communication is a superpower, we empower individuals and organizations to become communication superstars. We believe in Making Anything Interesting, ensuring that content not only captures attention but also drives meaningful engagement.

We're looking for a hybrid mind who lives and breathes social media from both platform management and creation perspectives. A one-person powerhouse, equally comfortable creating, editing, posting and analyzing content. 

If you move fast, stay sharp and bring both creativity and accountability to the table - it might just be you You know how to ideate punchy short-form videos, plan content calendars and track what actually drives results. At Powtoon, social media isn't a silo - it's a business driver. Your work will not only fuel awareness and engagement, it will make a real impact on bottom-line growth.

This is a junior-to-mid-level position with room to grow. You'll help us build a performance-driven social presence across B2B and B2C channels.

You'll Be Responsible For:

Classic social media management:

• Manage Powtoon's organic social channels: LinkedIn, Instagram, TikTok, YouTube – each channel with its own cadence and depth based on strategy and business goals.
• Plan and manage a monthly content calendar across platforms
• Build briefs for design, gather approvals and manage posting schedules. 
• Recognize and hop on RTM opportunities, trends, trending sounds and memes that align with our tone and goals.
• Engage with our audience, respond to comments and help spark conversations.
• Optimize content with best practices, relevant hashtags and other SMO hacks. 

Content Creation:

• Ideate, script, shoot and edit short-form videos in UGC style 
• Write scroll-stopping captions and engaging video scripts. 
• Bring an editorial eye to visual storytelling, from styling to framing to hook

Project Management and performance reporting: 

You'll own your content track end to end: creating, collaborating with designers and editors and keeping things moving via Monday. You'll track channel performance, analyze what's working (or not), and apply those insights. You'll also work with the User Acquisition team on shared assets, creative testing, and performance learnings.

Requirements

• Have a minimum 1 year hands-on experience managing social media and creating content for business goals (freelance, agency, in-house or a social creator with business-oriented content and proven results).
• English - Mother tongue level - Must- Flawless verbal and written English communication skills- ALL communications are ONLY in English
• Have a strong understanding of the US market, including cultural context, tone and commonly used slang that feels native yet professional
• Are a strong English writer who can match tone, adapt style and bring clarity with spark
• Know how to shoot and edit short-form video (CapCut, InShot, TikTok, etc.)
• Have an eye for storytelling, hooks, transitions and platform-native behavior
• Are confident with social analytics and reporting
• Are curious, fast-moving and highly adaptable
• Love building things from scratch, but also value structure and systems
• Stay up to date on platform trends and aren't afraid to test what's new
• Are AI-native: You already use tools like ChatGPT, Claude, or Manus to brainstorm, create and optimize content (without losing the human touch).

• Experience working with B2B brands or marketing to professionals
• Acquaintance with paid social (especially Meta or LinkedIn Ads)
• Familiarity with social management tools (e.g. Buffer, Hootsuite, Publer, Oktopost)
• Experience with social automation tools (e.g. Zapier, Make, n8n)