Creative Performance

2 weeks ago

Tel Aviv, Tel Aviv, Israel Sett Full time ₪60,000 - ₪120,000 per year

Sett is looking for a Creative Performance Lead with strong domain expertise in mobile gaming and digital performance creative to lead the strategic direction of our ad creative efforts. This person will serve as a trusted advisor across teams, owning the strategic thinking, research, ideation, and delivery planning that powers our best-performing ad content.

You'll collaborate closely with Product, Creative Teams, and Customer Success to shape our high-performing video ads strategy.

Responsibilities

Strategic Ownership & Cross-Team Collaboration

  • Act as a creative and domain expert—advise on best practices, drive creative solutions, and lead innovation.
  • Work closely with Product, CS, and Creative Leads to define strategies, priorities, and development plans
  • Provide creative and strategic input for PRDs (Product Requirement Documents), driven by insights and analytics

Market Research & Insights

  • Conduct ongoing market research and competitive analysis to stay on top of trends
  • Translate insights into actionable concepts and ideas across multiple game genres and formats
  • Deliver trend analysis and domain insights to inform internal decisions and innovation

Performance-Focused Execution & Guidance

  • Approve and guide initial deliveries—ensuring strong strategy alignment and meeting client requirements
  • Evaluate concepts based on performance potential and data, rather than subjective preferences
  • Approach every challenge and opportunity—with creative solutions and a proactive mindset and ownership
  • Lead ideation sessions for new creative directions and campaigns, driven by objective thinking and aligned with data and performance goals
  • Manage multiple projects and priorities with autonomy, ownership, and clarity
Requirements
  • 5–7 years of proven experience in creative strategy or user acquisition within the mobile gaming or creative marketing performance
  • Deep domain knowledge of mobile gaming and creative content for performance marketing
  • Proficiency in English—you'll write, present, and collaborate globally
  • Ability to juggle multiple projects and drive each forward with strategic clarity
  • Strong communication and collaboration skills—you work well with Creative, Product, and CS
  • A confident, self-sufficient thinker and doer—you take ownership and move things forward
  • A true problem-solver with the creative intuition and fluent in data analysis

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