Product Marketing Manager

2 weeks ago

Or Yehuda, Tel Aviv, Israel Ethosia Full time ₪90,000 - ₪120,000 per year
  • Develop a comprehensive understanding of our offering, including target customers, use cases, key personas, influencers, decision makers, partners and implementers.
  • Identify how and where they seek for and obtain knowledge and information and formulate strategies to effectively reach them.
  • Monitor relevant market trends and analyze key competitors, focusing on their messaging, go-to-market (GTM) strategies, and marketing techniques.
  • Create compelling product messaging and positioning that differentiates our product in the market.
  • Create a comprehensive and holistic marketing plan that aligns with the business goals and objectives, with a focus on both PLG and SLG
  • Prepare marketing materials to support the approved marketing plan and ensure alignment with overall company strategy.
  • Collaborate with business, product and marketing teams to execute and monitor the progress of the marketing plan.
  • Track and present progress, performance metrics, and suggest improvements or adjustments as necessary.
  • Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Qualifications:

  • Proven experience in product marketing, preferably in the AI, Telecommunications technology and/or SaaS industry.
  • Strong understanding of market research, product positioning, and go-to-market strategies.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinker with a passion for innovation and problem-solving.
  • Strong hands-on execution skills, with the ability to work collaboratively in a fast-paced, dynamic environment.
  • Excellent English proficiency, both written and verbal.

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