Founding Lead Product Designer
5 days ago
About the Role
We're hiring a
Founding Lead Product Designer (UX/UI & Product) at Goopss
. Goopss is building the world's first AI-powered platform for managing online stores – starting with Etsy and soon expanding across all of e-commerce. We free sellers from tedious tasks like SEO, design, and social media so they can scale effortlessly with AI.
Backed by
David Siegel (former CEO of
Meetup
)
as Chairman and
Jesse Hertzberg (former VP at Etsy)
as an advisor, we're still small but growing fast. This is your chance to join as
a true founding role
– creating our design foundation from scratch and shaping how millions of sellers will experience Goopss.
The Opportunity
- This is not designer #12 or #20. This is the designer who sets the standard. If you want to leave your mark on a product that's redefining e-commerce, we'd love to talk.
- Remote-first with co-working space and occasional in-person work in either our Jerusalem or Tel Aviv location, so should be able to commute when needed.
What You'll Do
- Lead product design from concept to launch – research, UX flows, prototypes, and high-fidelity designs
- Define and expand Goopss' design system and visual language
- Drive feature design together with developers, ensuring a seamless experience
- Rapidly turn ideas into working prototypes and MVPs using
Vibe Coding
tools
- Balance speed and craft: design with startup agility while setting the foundation for scale
- Work closely with the CEO every day – fast decisions, fast impact
- Help build and mentor our future design team as the company grows, starting with close collaboration with our external design partners in the early stages
- Gather and apply user feedback, continuously improving the product experience
We're Looking For
- 3+ years in UX/UI or Product Design (SaaS/startup experience preferred)
- Mastery of Figma and modern design tools
- Hands-on
Vibe Coding
skills – bridging design and dev with speed
- A product mindset: you design experiences, not just screens
- Comfort working fast, iterating, and building with limited resources
- Bonus: front-end skills (React/HTML/CSS) or AI-assisted design experience
- English and Hebrew fluency (though will consider conversational/professional Hebrew for the right candidate)
Why This Role?
- You'll own the entire product design process: research, flows, prototypes, and beautiful UI
- You'll work directly with the CEO and dev team
- You'll bring ideas to life quickly using
Vibe Coding
tools (Figma, Base44, Bolt, Framer, AI workflows)
- You'll lay the foundation for a design culture at Goopss
- You'll help recruit and shape the design team of the future
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