Global Marketing Director

5 hours ago

Airport City Central District Central District Israel Kramer Full time ₪120,000 - ₪180,000 per year

Who We Are
At Kramer, we power creativity, collaboration, and human connection. Our solutions span advanced signal management, cloud-based communication, and control platforms.
We are audio-visual experts from around the world, shaping the future of engagement technology. Our mission is to bring people closer together, no matter the distance.
We believe technology should amplify the human experience. We trust and empower each other, communicate authentically, and always go the extra mile for our customers and colleagues.

About the Role
We are seeking an experienced Global Marketing Director to lead Kramer's worldwide marketing strategy, execution, and brand development.
This strategic and hands-on role oversees a multidisciplinary global team, driving brand growth, product marketing, digital excellence, and corporate communications across all regions.

Key Responsibilities
  • Define, lead, and execute Kramer's global marketing strategy, annual plan, and performance metrics to support company growth.
  • Oversee and mentor a global marketing team and manage external partners across creative, digital, and content domains.
  • Develop and maintain Kramer's brand identity, messaging, and visual language. Lead brand rollouts, co-branding initiatives, and post-M&A brand integration.
  • Drive global product marketing efforts, including launches, messaging, value propositions, and go-to-market deliverables, in collaboration with Product, R&D, Service, and Legal teams.
  • Lead Kramer's global communications strategy, including media relations, thought leadership, global announcements, and content planning.
  • Manage Kramer's digital ecosystem and marketing technology stack (HubSpot, CMS, SEO, analytics, automation, social media, Docebo) to optimize campaigns and reporting.
  • Plan and oversee Kramer's global participation in major industry events, aligning regional activities with brand and product priorities.
  • Plan, oversee and control global marketing budget
  • Act as the focal point for ESG communication and manage trademark and compliance-related marketing aspects.
Requirements
  • Proven experience in B2B marketing – must
  • Global marketing experience – must
  • 7+ years of professional marketing experience
  • Strong hands-on experience in budget management and data-driven analysis
  • Knowledge with WordPress
  • Experience working with LMS platforms
  • Experience in managing large-scale international events and exhibitions
  • Background in Field Marketing with a strong focus on face-to-face customer engagement
Why Join Us?
At Kramer, you'll join a global community of professionals passionate about innovation and impact. You'll shape how the world experiences communication technology while working with creative and talented teams worldwide.
We offer:
  • Competitive compensation package
  • A dynamic, international work environment with opportunities for continuous learning
  • A collaborative and innovative culture where your ideas matter
  • Career growth and leadership development opportunities

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