Mobile User Acquisition Manager

2 weeks ago

Tel Aviv, Tel Aviv, Israel Moon Active Full time ₪60,000 - ₪120,000 per year

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're​ ​looking for​ ​a​ ​Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities:

  • Acquire new and high-quality players for the games in an efficient and profitable manner.
  • Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
  • Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
  • Make recommendations on campaign enhancements including retargeting, bid automation, etc
  • Improve performance by conducting A/B testing with new creatives and tools.
  • Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
  • Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.

Requirements:

  • BSc in Industrial Engineering, Economics, Business, Law (LL.B) or similar fields
  • Exceptional analytical and quantitative skills, Strong Excel skills
  • Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
  • Fluent Verbal and Written English Skills required

Advantages

  • Previous experience in a data driven environment
  • Passion for mobile and casual gaming
  • Understanding of mobile attribution

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