
User Acquistion Manager
2 weeks ago
UA Manager Role
We are seeking a highly motivated
User Acquisition (UA) Manager
to join our fast-growing Marketing team. The ideal candidate will be responsible for planning, executing, and optimizing user acquisition campaigns for our gaming portfolio across multiple channels.
Key Responsibilities
- Manage, optimize, and scale user acquisition campaigns across Google, Facebook, Apple, Unity, Applovin and more.
- Analyze campaign performance data to maximize ROI and ensure efficient spend allocation.
- Monitor KPIs, generate insights, and prepare performance reports.
- Stay up to date with the latest industry trends, tools, and platform updates.
- Work closely with the CMO to align UA strategies with overall company goals.
- Explore and evaluate new channels, partners, and growth opportunities.
Requirements
- Proven experience managing UA campaigns in gaming across Google, Facebook, Apple, and Unity.
- Strong analytical skills with proficiency in campaign performance analysis and optimization.
- Familiarity with AppsFlyer.
- Excellent communication and organizational skills.
- Ability to thrive in a fast-paced, results-driven environment.
Preferred Qualifications
- Experience managing rewarded networks and other alternative UA channels.
- Knowledge of mobile game monetization and player lifecycle management.
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