Director of Customer Measurement

Realize your potential by joining the leading performance-driven advertising company
As a
Director of Customer Measurement
on the Global Sales Alliance team in our New York Office, you'll play a vital role in leading the development and execution of our advertiser-facing measurement strategy. This role will be responsible for defining how advertisers measure success on Taboola, owning the measurement roadmap, attribution solutions, and partnerships that drive performance visibility across the entire customer journey.

This person will serve as the internal and external voice of measurement, supporting product development, enabling commercial teams, and helping advertisers move beyond basic reporting to real business impact. The ideal candidate is part product leader, part strategist, and part operator, with a deep understanding of attribution, incrementality, and the evolving measurement ecosystem.

To Thrive In This Role, You'll Need

• 7–10+ years of experience in performance marketing, growth analytics, or ad tech measurement roles.
• Strong understanding of tracking infrastructure and implementation (client-side, server-side, GTM, MMPs).
• Proven experience building or leading measurement solutions at a platform, DSP, or adtech company.
• Deep knowledge of attribution methodologies (MTA, view-through, first-party, modeled), incrementality testing, and MMM.
• Experience integrating with MMPs, server-side tracking, and conversion APIs.
• Strong product mindset—able to work closely with R&D to scope, prioritize, and ship measurement capabilities.
• Excellent communicator with the ability to explain complex measurement concepts to both technical and non-technical audiences.
• Analytical thinker with hands-on experience using data to drive insights and resolve discrepancies.
• Familiarity with SQL, Python, or BI tools for data validation and reporting.
• Experience with platforms like Google Analytics, AppsFlyer, Adjust, Snowflake, or Adobe Analytics.
• Understanding of privacy-focused attribution (e.g., GBRAID/WBRAID, SKAN, modeled conversions).
• Experience managing vendor relationships and driving GTM strategies for measurement partnerships.
• Experience supporting cross-channel attribution discussions and helping clients understand Taboola's value within broader multi-platform strategies.
• Experience owning full-cycle measurement initiatives, including requirement scoping, internal product delivery, and external education.

How You'll Make An Impact
As a Director of Customer Measurement, you'll bring value by:

Strategy & Leadership

• Defining and leading Taboola's advertiser-focused measurement strategy across attribution, incrementality, lift, and ROI modeling.
• Owning the long-term vision and 2025–2030 roadmap for measurement, aligned with platform evolution and client needs.
• Serving as the company's Subject Matter Expert (SME) for performance validation, attribution, and campaign impact.
• Promoting a culture of experimentation, learning agendas, and rigorous performance validation across the organization.
• Leading a cross-functional workstream including product, data science, GTM, and sales enablement.
• Defining and maintaining the measurement architecture—ensuring that data collection, attribution logic, and reporting pipelines are aligned and scalable.
• Staying up to date on regulatory changes (GDPR, CCPA, iOS/ATT, Consent Mode) and ensuring attribution models comply with privacy standards.

Product & Partner Development

• Guiding the development of platform-native attribution tools and API-based integrations that support accurate, scalable measurement.
• Collaborating with product and R&D teams to evolve Taboola's measurement stack (e.g., multi-touch attribution, modeled conversions, pLTV).
• Identifying, initiating, and lead strategic measurement partnerships with 3rd-party vendors (e.g., MMPs, MMM providers).
• Overseeing partner integration from vetting to go-to-market (GTM), including legal, technical, and commercial alignment.
• Owning the partnership lifecycleת from initial methodology discussions and contract negotiation to technical scoping, testing, and GTM rollout.
• Exploring opportunities for first-party data enablement, modeled conversions, and predictive measurement tools to future-proof attribution at scale.

Advertiser Enablement & Insights

• Working with sales and AMs to pitch measurement solutions that tie Taboola's impact to business outcomes (ROAS, CPA, MER, LTV).
• Leading efforts to reduce attribution discrepancies and resolve measurement conflicts with customers.
• Helping advertisers validate their own measurement models by aligning on data quality, assumptions, and analytical frameworks.
• Driving development of learning agendas, testing plans, and performance benchmarks across key verticals.
• Assisting advertisers in integrating Taboola measurement into broader marketing mix models, unifying reporting across platforms.
• Creating onboarding frameworks and consulting engagements for top-tier advertisers around measurement strategy.

Internal Advocacy & Education

• Training internal teams on attribution frameworks, measurement tools, and strategic use cases.
• Creating reusable assets (e.g., playbooks, FAQs, sales templates) to scale measurement messaging across the field org.
• Providing executive-level insights into campaign performance, industry trends, and strategic opportunities.
• Acting as the internal attribution thought leader, offering proactive support for presales, strategic pitches, and escalations.
• Collaborating with GTM teams to track and report the impact of measurement-led engagements on revenue and retention.

Why Taboola?
About
If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

• Adam Singolda, Taboola Founder and CEO says; "You can copy anything from another business but you can't copy a company's culture.
• Well-being: Enjoy comprehensive benefits (health etc), a fully stocked kitchen, and location-specific perks (gym partnerships, parking).
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.-

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.