Customer & Partner Marketing Manager - Maternity Cover (8 months)

About Optibus:

Optibus is a unified software platform revolutionizing public transportation planning, scheduling, and operations in over 7,000 cities worldwide. Using AI, ML, and optimization algorithms, it empowers agencies to design more efficient, equitable, and sustainable transit networks, enhancing passenger access, reducing emissions, and improving driver conditions. With offices globally and a team of 350+ employees, Optibus fosters a collaborative culture centered on innovation, determination, and impact. As the first unicorn in public transportation technology, Optibus is driving the modernization of mass transit to make it the preferred choice for cities and passengers alike.

About the Role:

Optibus is seeking a Partner and Customer Marketing Manager to join our global marketing team on a temporary basis during a maternity leave period. This role bridges two key areas of marketing — customer engagement and partner collaboration — to maintain and grow relationships that are vital to Optibus' success. You'll lead campaigns, communications, and events that drive customer retention, advocacy, and satisfaction, while also managing joint marketing initiatives with Optibus' partners around the world. You'll report to the Global Marketing Director, based in Tel Aviv, and you'll be working on a hybrid basis, with three days from our Tel Aviv offices. The ideal candidate is a hands-on, organized, and creative marketer with a passion for collaboration and impact.

Responsibilities:

Customer Marketing

• Manage customer communication programs, including lifecycle email campaigns, in-platform messages, and webinars.
• Coordinate customer engagement initiatives such as community programs, user events, and educational campaigns.
• Support customer advocacy efforts — collecting success stories, testimonials, and reviews.
• Collaborate with Customer Success, Product Marketing, and Education teams to enhance customer experience and adoption.
• Contribute to retention and upsell initiatives by aligning marketing programs with customer insights and needs.

Partner Marketing

• Serve as the main marketing point of contact for Optibus' partners.
• Support the planning and execution of co-marketing campaigns, including webinars, events, and joint communications.
• Help maintain relationships with key partner stakeholders and ensure alignment on shared goals.
• Manage Optibus' presence in partner marketplaces and assist with partner enablement materials.
• Coordinate with internal teams to ensure consistent partner messaging across channels.

Collaboration & Reporting

• Work closely with Marketing Operations, Regional Marketing, partners and CS teams to ensure smooth execution of campaigns and events.
• Track and report on key metrics related to engagement, advocacy, and campaign performance.
• Ensure seamless communication and coordination across teams during the coverage period.

• 4–6 years of experience in B2B marketing, ideally in customer marketing, partner marketing, or lifecycle marketing roles.
• Strong project management skills and ability to handle multiple initiatives simultaneously.
• Excellent written and verbal communication skills in English.
• Experience working in cross-functional environments, collaborating with teams such as Product Marketing, Customer Success, and Sales.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Workato) is a plus.
• A proactive, adaptable team player who thrives in a fast-paced global environment.

Interview Process:

• Call with Talent Acquisition Team
• Manager Interview with Global Marketing Director
• Panel Interview with Global Marketing Director and Marketing Leadership
• HR Call with Talent Acquisition Team
• References
• Offer

Optibus is proud to be an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws. It is our responsibility at Optibus to provide an inclusive and accessible interview experience for all. We will provide reasonable accommodations for all candidates in need of individualised support during the hiring process.