Mobile Programmatic User Acquisition Manager

7 hours ago

Rishon LeZion Center District, Israel eMarketMed Full time ₪90,000 - ₪120,000 per year

Are you a performance-driven Mobile UA specialist with a track record of scaling campaigns and maximizing ROI across top DSPs?

We are a leading performance marketing agency, and we're looking for an experienced, analytical, and creative Programmatic UA Manager to join our growth team.

Role & Responsibilities

  • Plan, launch, and manage programmatic mobile user acquisition campaigns across leading DSPs such as Liftoff, Moloco, Ironsource, Smadex, and others.
  • Drive growth by conducting in-depth audience segmentation, creative iteration, and market analysis to uncover and capitalize on scalable opportunities.
  • Design and execute A/B tests for creatives, ad formats, audiences, and funnel flows to optimize engagement, CPI, retention, and LTV.
  • Continuously analyze performance data, adjust bidding strategies, and apply learnings to improve campaign efficiency and achieve aggressive growth targets.

Requirements

  • Proven experience managing large-scale programmatic UA campaigns and delivering measurable results across mobile apps.
  • Deep expertise in bid management, targeting, optimization, and creative strategy within the programmatic ecosystem.
  • Hands-on experience with DSP platforms (e.g., Liftoff, Moloco, Ironsource, Kayzen, Smadex) and MMP tools (AppsFlyer, Adjust, etc.).
  • Strong analytical mindset with the ability to turn data into actionable insights and scalable strategies.
  • Experience in performance marketing within iGaming, Fintech, Subscription Apps, or eCommerce is a strong advantage.

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