Marketing Manager, Israel and Middle East

2 weeks ago

Tel Aviv, Tel Aviv, Israel Airwallex Full time ₪90,000 - ₪120,000 per year
About Airwallex

What You'll Be Doing
  • Marketing Strategy & Execution: Drive and implement the marketing strategy across both always-on and campaign-based initiatives to accelerate growth and customer acquisition across SME and Enterprise segments. Identify and activate opportunities within communities, events, and co-marketing partnerships and lead from concept to execution.
  • Event Leadership: Own the end-to-end execution of events in Israel, including owned, partner-led, and sponsored engagements. Maximise impact through close collaboration with sales, partner teams, corporate affairs, and global stakeholders.
  • Community Building: Develop and execute initiatives to collaborate with local communities in Israel, targeting specific industries, personas, and sectors. Enhance brand awareness and generate commercial impact within key networks.
  • Partner Marketing: Lead partner marketing initiatives in collaboration with strategic and channel partner teams. Work alongside the commercial partnership teams and wider EMEA marketing team to develop and activate co-branded multi-channel campaigns and joint initiatives that are relevant in the market.
  • Content Localisation: Collaborate with the EMEA content team to localise and create region-specific marketing assets that support both inbound and outbound motions.
  • Digital & Paid Media: Partner with paid media, growth, SEO, ABM, and campaign teams to develop and implement localised digital campaigns and always-on initiatives for the region. Lead efforts to enhance both paid and organic acquisition, as well as retention and upsell strategies, working across channels with regional and global teams to execute across channels.
  • Go-to-Market Support: Work with strategy and GTM teams in the Middle East to support successful product launches in the market.
  • Reporting & Analytics: Own marketing reporting for Israel and the Middle East. Analyse channel and funnel performance to optimise and drive continuous improvement and scale acquisition in the region. Partner with content, ABM, and growth teams to analyse channel-specific insights.
  • Collaboration & Growth: Continuously collaborate to identify opportunities to drive B2B growth, scale efficiently and share best practices. This is a hands-on role within a fast-growing team where you'll contribute to building foundational marketing practices in the region.

What You Bring...
  • 6 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required, including events, partnerships and community management
  • Experience working in and with the Israel market and SME and Enterprises in the region
  • Experience in a fast-moving startup culture
  • Experience leading marketing projects
  • Strong analytical skills to make data-driven decisions for commercial and operational performance
  • Experience using Marketo or Salesforce
  • Entrepreneurial mindset and a willingness to move between strategic work and execution at events
  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
  • Exceptional organisational skills, attention to detail, and a customer-obsessed approach

Equal opportunity

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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