Digital Marketing Manager

About Buildots:

The $13 trillion construction industry has seen little disruption in the past 150 years. Until now. Our AI-powered SaaS platform automates on-site progress tracking, giving construction teams the tools to plan smarter, improve efficiency, and cut costly delays by up to 50%. Backed by leading VCs and industry pioneers, Buildots enables a new, performance-driven approach to construction management.

Deployed on hundreds of projects across North America, Europe and the Middle East, Buildots is already reshaping the future of the world's largest industry, and we're on track for rapid expansion in 2025.

About the Role:

Buildots is looking for a Digital Marketing Manager to join our expanding marketing team.

As a Digital Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyer's journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, we'd love to hear from you

What you'll do:

• Full, hands-on ownership of paid advertising in Buildots: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms, with a focus on lead generation and pipeline growth.
• Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
• Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using Hockeystack, HubSpot, Salesforce, and other tools. 
• Continuously optimize conversion paths to maximize lead capture and engagement. 
• Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
• Enrich and maintain leads lists from campaigns and events
• Develop and manage email marketing campaigns to engage leads and accelerate the sales pipeline.
• Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content. 
• Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
• Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
• Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

Requirements:

• 2+ years of in-house experience in growth, demand generation, or performance marketing roles in a B2B SaaS growth stage tech company (Or similar experience with an agency working with B2B clients)
• Proven hands-on expertise in LinkedIn Ads campaign strategy, execution, and optimization.
• Experience managing Facebook Ads, Google Ads, YouTube Ads, and programmatic advertising.
• Strong analytical skills and proficiency in HubSpot, Salesforce, GA4, or similar tools.
• Hands-on experience with email marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Superb project management and operational skills 
• Number cruncher with strong attention to detail
• Brings a geeky mindset
• Team player that goes above and beyond to ensure the success of the team and the business
• Native or Native-equivalent English proficiency 
• Experience with SEO and website optimization - an advantage
• Experience with AI, AI agents specifically, and/or automation tools (make, zapier, etc.) - an advantage

If you don't meet every single requirement, we still encourage you to apply. Your unique experiences, skills, and passion may be exactly what we're looking for.

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