Marketing Analytics Team Leader

12 hours ago

Hertzliya, Israel InspHire Full time ₪120,000 - ₪200,000 per year


We are looking for a Team Leader for a Marketing Analytics team  in an international game development company founded in 2009, dedicated to creating the best mobile and social experience for hardcore and casual gamers worldwide. With over 250 million registered users, this company is consistently ranked among top game developers. 



The company employs more than 1,500 individuals worldwide and is headquartered in Herzliya Israel, with eight offices and development studios across Europe and the United States. The company's games are available on iOS, Android, and all major social networks.

The Business Performance department at the company is in charge of all the analytical aspects of its game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). 

The scope of responsibility of this team includes budget allocation for user acquisition for the company's games at the scope of tens of million dollars per game, analysis of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and many more. The team's goal is making sure the company brings the best and most relevant players to its games in the most efficient and effective way.

Responsibilities:

Lead, mentor, and support a team of marketing analysts dedicated to our largest game

Manage and prioritize the team's workload to ensure timely and high-quality delivery of analytical task

Translate complex business and marketing questions into actionable analytical plans and guide execution end-to-end

Partner closely with marketing managers, UA teams, and product teams to identify opportunities, define KPIs, and track the performance of campaigns, channels, and new features

Oversee and contribute to the development of reports, dashboards, and analytical tools to monitor user acquisition, LTV, ROI, and other marketing KPIs Set, monitor and optimize company-wide marketing budgets based on advanced analytical models 

Maintain and monitor LTV forecasting models to track performance and set targets for specific multiple sectors

Ensure testing methodologies (A/B, incrementality, etc.) are applied effectively and results are communicated clearly to stakeholders Identify data gaps or limitations and collaborate with BI/Data Engineering teams to address them


Requirements

Hard skills:

•2+ years of experience in leading analysts (formal or informal leadership roles)

•4+ years of experience as a marketing analyst, with proven hands-on analytical skills

•Strong understanding of marketing principles, digital advertising channels, and campaign optimization

•Proficient in SQL and Excel; Python is an advantage

•Solid knowledge of marketing KPIs, user funnels, and behavioral segmentation

•Experience with data visualization tools such as QlikSense, Tableau, or similar

•Strong statistical knowledge and experience in testing methodologies

•Excellent communicator – able to translate data into actionable insights and present them effectively to different audiences

•Full professional fluency in English

•Bachelor's degree or higher in a quantitative field (Mathematics, Statistics, Economics, Engineering, etc.)
Personal Requirements:

•Organized and detail-oriented, with strong prioritization skills

•Proactive and results-driven, with a sense of ownership over outcomes

•Collaborative and team-oriented, fostering a positive and productive work environment

•Comfortable working in a fast-paced, dynamic environment

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