Senior Product Manager, Attribution

Triple Whale is the source of truth for eCommerce brands. Our platform centralizes the entire analytics stack—from profit tracking and customer insights to marketing attribution and creative intelligence. We empower brands with the visibility they need to make smarter decisions, scale faster, and optimize every dollar spent.

Own the foundation of truth for media performance: Triple Whale Pixel, identity/events, and post-purchase survey data flowing into our attribution models. You will partner with data science, engineering, and design to deliver accurate, privacy-aware measurement across Shopify and increasingly non-Shopify stacks—all while shaping the AI co-pilot layer that makes these capabilities usable, proactive, and fast.  We are prioritizing candidates based on the East Coast or those who can comfortably work during Eastern Standard Time (EST) hours.

• Attribution Core: Roadmap for MTA models (e.g., time-decay, position-based, Markov/Shapley-style approaches, pathing), model calibration, and QA against ground truth.
• Pixel & ID Graph: Event schema, client/server capture, identity resolution (deterministic/probabilistic), cookie-constrained environments, anti-duplication, and p95 latency targets.
• Post-Purchase Surveys: Instrumentation and bias-aware ingestion to enrich attribution; UX that maximizes completion without hurting conversion.
• Data Quality & Reliability: Instrumentation, monitoring, backfills, replay, and alerting to keep event loss, duplication, and delay within tight SLOs.
• Privacy & Compliance: Consent flows, hashing/PII handling, data retention, GDPR/CCPA/CPRA alignment, platform policy adherence.
• AI Co-pilot: Recommendations that explain why (paths, marginal contribution, confidence), automated anomaly detection, model selection suggestions, and "next dollar" guidance with guardrails.
• Ecosystem Expansion: From Shopify to BigCommerce, WooCommerce, and custom carts; GTM server-side, Segment/mParticle/RudderStack, and headless stacks.

• 5+ years in product management (ideally 8+), shipping data/analytics/adtech products at scale.
• Strong technical literacy: pixels, eventing, IDs, cookies/ITP, server-side tagging, APIs, schema design.
• Proven collaboration with data science on model-backed features; comfort trading off accuracy, explainability, and UX.
• Excellent narrative skills—turn complex measurement into crisp stories and decisions.
• English required; Hebrew a plus.

• Experience with Shopify (admin, checkout, extensions) and at least one other commerce stack.
• Prior work on Markov/Shapley attribution, path analysis, or survey bias correction.
• Building agentic/LLM experiences (prompts, evaluation, guardrails).

• We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.
• We Move (Very) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage. 
• We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together. 
• We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.
• We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you're looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We're on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.