Senior Product Marketing Manager

3 days ago

Herzliya, Tel Aviv, Israel Ship4wd Full time

Ship4wd
is redefining how SMBs trade globally.

As a digital-first freight forwarder powered by ZIM, we equip small and medium-sized businesses with the tools, transparency, and confidence to move goods worldwide, turning global logistics from a barrier into a competitive advantage. And now, we're expanding our platform to help SMBs source products directly from trusted suppliers — combining sourcing and shipping into one seamless experience.

We're looking for a
Head of Product Marketing
who can own our Product-Led Motion, while rolling up their sleeves to drive lifecycle marketing execution and funnel performance.

You'll bridge strategy, systems, and cross-functional teams from defining positioning and PLG journeys to building campaigns driving engagement, retention, and monetization.

If you thrive at the intersection of GTM clarity, automation logic, and funnel optimization, this role may be a good fit for both of us.

What You'll Do

· Own our Product-Led Motion from strategy to execution across Product,

Marketing, Sales, and CS.

· Support our SLG motion with mid-size market US importers.

· Define positioning and messaging for Ship4wd's platform across audiences and lifecycle stages.

· Build and maintain our competitive narrative to inform roadmap, pricing, and differentiation.

· Translate product launches into customer-facing narratives and enablement.

· Drive onboarding, activation, and monetization through product-led and CRM-driven touchpoints.

· Own messaging strategy across the funnel - from acquisition to repeat usage - with clarity, consistency, and customer insight.

· Lead content and enablement across internal teams to align on value, outcomes, and priorities.

What You Bring

· 6–10 years in B2B marketing, with hands-on product marketing experience at a product company (SaaS, marketplace, or platform).

· Track record of working in hybrid GTM models (PLG + SLG) - from strategy to execution.

· Comfortable with ambiguity: able to turn loose goals into structured plans, briefs, and tests.

· Strong experience in lifecycle marketing: onboarding, activation, monetization, and retention.

· Fluent in data: can use GA4, CRM reports, and product analytics to identify issues and opportunities.

· Excellent collaboration with Product, Sales, and Ops - not just building decks, but driving change.

· Native English or bilingual.

· Bonus: e-Commerce, freight, supply chain, or SMB-facing experience.

If you thrive in a fast-paced environment and enjoy working alongside people

who think big, move quickly, and take full ownership -

this is your chance to make an impact on SMB's in global trade.

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