CRM Manager

1 week ago

Tel Aviv, Tel Aviv, Israel RealPlay Full time $90,000 - $120,000 per year

Job Description

RealPlay LTD is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social games for the US market. We thrive at the intersection of entertainment, innovation, and data. Our mission is to engage players with compelling content, personalized offers, and a seamless user journey—all powered by data-driven insights and a deep understanding of player behavior.

We're seeking a 
CRM Manager
 to take ownership of our customer retention and engagement strategies. This role is perfect for someone who is equally analytical and creative, with a passion for gaming and a track record of leveraging CRM tools to drive player loyalty and LTV (lifetime value).

Job Responsibilities

  • Own and execute the CRM strategy across all player touchpoints.
  • Build and manage automated, segmented, and personalized lifecycle campaigns.
  • Monitor player journeys and behavior to identify opportunities for re-engagement, upsell, and retention.
  • Collaborate with the Data, Product, and Creative teams to align messaging with business goals.
  • Analyze performance data and conduct A/B testing to optimize campaign results.
  • Maintain and enhance CRM infrastructure, ensuring data integrity and campaign deliverability.
  • Develop weekly and monthly reports with actionable insights.

Job Requirements

  • 1–2 years of experience in CRM, Email Marketing, or a similar marketing role (internships and entry-level roles welcome).
  • Familiarity with CRM tools such as Optimove, Braze, Onesignal.
  • A strong interest in data, player behavior, and personalized communication strategies.
  • Comfortable working with performance metrics and curious about what makes campaigns succeed.
  • Excellent communication and writing skills, with a keen eye for detail.
  • Proactive, eager to learn, and excited to grow in a fast-paced, collaborative environment.
  • Passion for gaming or entertainment industries is a big bonus.

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