User Acquisition Manager

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

SciPlay currently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world

Position Summary

Description:

As a UA Manager at SciPlay, you will play a critical role in driving user acquisition strategies for our Growth portfolio of games, with a specific focus on titles that monetize primarily through in-app ads (IAA), and new titles in general. This is a unique opportunity for an individual with experience in launching and scaling games, managing budgets, and understanding the nuances of the mobile gaming ecosystem. You will collaborate with cross-functional teams, including marketing, analytics, product, and creative teams, to maximize user growth and engagement across various platforms.

Key Responsibilities:

• Plan and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's Growth & IAA-focused games in international markets.
• Launch and scale games from initial soft launch to full-scale campaigns, optimizing performance to achieve high growth.
• Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and rewarding platforms, ensuring alignment with KPI targets.
• Collaborate with creative and game teams to design various ad creatives and promotional materials tailored for different regions to improve performance.
• Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.
• Be proactive and provide recommendations for new sources or different UA strategies, including profitability strategies aimed at team growth.
• Manage relationships with external partners to leverage their expertise and expand our UA efforts.
• Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.
• Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in international markets.

Requirements:

• Experience: Minimum of 1 year in mobile user acquisition for apps in international markets (mandatory). Experience in gaming is highly advantageous.
• Proven experience in managing campaigns for games monetized through in-app ads (IAA) and familiarity with incentivized traffic campaigns – High advantage.
• Proven experience with Ad Monetization strategies, tactics, and mediation platforms – High advantage.
• Strong understanding of the mobile gaming ecosystem, with hands-on experience in launching and scaling games from early stages to maturity.
• Strong knowledge of performance marketing, digital advertising, and best practices in user acquisition, with the ability to interpret data to drive marketing decisions.
• Experience with data analytics tools such as Tableau.
• Proficiency in using mobile measurement platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads, TikTok).
• Excellent project management, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.
• Passion for gaming and a commitment to staying updated with industry trends.
• Strong analytical and critical thinking skills.
• Fluent in English, both verbal and written (mandatory).