Regional Field Marketing Specialist

2 weeks ago

Tel AvivYafo, Israel beBeeMarketing Full time

About our role

We are seeking a Marketing Manager to help us accelerate our presence in Israel - one of our key growth markets. You will be part of a small, results-oriented team on the ground and lead the development and execution of marketing programs in the region.

Job Description:

This role will involve driving awareness and pipeline in our start-up, mid-market, and enterprise segments - with a specific focus on gaming and igaming industries. You will help to build communities with our users and develop executive relationships with mid-market and enterprise customers.

You will report to the Head of Marketing EMEA based in London, working closely with the Country Lead based in Tel Aviv. We're looking for an all-round marketer with previous experience of building and executing field marketing programs.

Responsibilities:
  • Collaborate with the marketing, sales, and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline, engages key accounts via ABM, and pulls customers down the funnel.
  • Understand how to leverage digital channels and how to build integrated campaigns.
  • Lead the execution of events ranging from webinars, conference sponsorships, hospitality events, and a potential user conference.
  • Track, measure, and share the impact of every program related to our overall GTM strategy.
  • Manage overall budget and event calendar for the fiscal year (supported by the regional lead).
  • Partner with sales leadership & digital demand generation teams to execute our ABM.
  • Represent the Israeli regional team and ensure wider marketing and cross team alignment.
Required Skills and Qualifications:
  • 3+ years relevant marketing experience, ideally in the B2B, SaaS sector.
  • Digital experience
  • Events organisation
  • Content creation experience - email copy, invites, social media posts, proof reading translations & being able to translate key materials into local language.
  • Project management experience
Benefits:
  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
Culture Values:
  • Make Bold Bets: We choose courageous action over comfortable progress.
  • Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
  • One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
  • Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
  • Champion the Customer: We seek to deeply understand our customers' needs, ensuring their success is our north star.
  • Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

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