User Journey Optimization Specialist

4 days ago

Tel AvivYafo, Israel beBeeGrowth Full time
Job Description

The Growth Marketing Manager role at our company is a critical position that plays a key part in driving user acquisition, engagement, and retention.

This individual will be responsible for ideating, initiating, and implementing growth initiatives and marketing experiments across the entire user journey lifecycle, from activation and acquisition to engagement, retention, and reactivation. They will also own and optimize in-product experiences such as modals, banners, walkthroughs, and interactive components to drive meaningful engagement, adoption, and long-term retention.

This person will manage key growth marketing tools such as Braze, Appcues, and analytics platforms, ensuring they are configured and leveraged for maximum impact across the entire user lifecycle. They will collaborate closely with Product, Design, Development, and Data teams to seamlessly integrate lifecycle marketing strategies into the user experience and drive efficient, high-quality execution.

In addition, this individual will analyze performance data across the full user lifecycle, extract actionable insights, and iterate quickly to continuously improve key growth and retention metrics.

Requirements
  • 3+ years of experience in growth marketing, lifecycle marketing, product marketing, or marketing automation, with a proven track record of designing and executing successful experiments and campaigns across the user journey.
  • Hands-on experience with key marketing and engagement tools, including Braze (or similar CRM/lifecycle platforms), Appcues, etc.
  • Strong background in executing in-product marketing experiences such as modals, banners, walkthroughs, and personalized user journeys.
  • Demonstrated ability to work cross-functionally with Product, Design, Development, and Data teams to deliver integrated marketing solutions.
  • Analytical thinker with a data-driven mindset; able to extract insights from performance data and translate them into actionable strategies.
  • Excellent project management skills; comfortable managing multiple priorities and delivering high-quality work in a fast-paced environment.
  • Technically proficient with a problem-solving approach — able to troubleshoot and resolve marketing-related technical issues independently.
  • Curious, self-motivated, and eager to continuously explore new tools, technologies, and growth tactics.
Success Metrics
  • Improved user activation and onboarding completion rates.
  • Increased user engagement, feature adoption, and retention across key lifecycle stages.
  • Consistent delivery of growth experiments with measurable uplift in core KPIs.
  • High engagement and conversion from Braze and in-product campaigns.
  • Effective use of marketing tools to enable fast, independent campaign execution.
  • Clear impact on user LTV and overall revenue growth.

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