Freelance B2C Growth Lead

Job Title

Freelance B2C Growth Lead

Company Intro

Nexus is a bootstrapped, dynamic startup building a platform that enables organizations to create
custom digital wallets

quickly and efficiently, without development.

Today, our core value proposition focuses on
consumer benefits and discounts

, powering digital consumer clubs for organizations, nonprofits, and closed communities. In a short time, we've brought together a meaningful number of active organizations, all operating on the same product and data infrastructure.

Each organization has a different usage and marketing context, but all rely on one shared platform. We are now looking to strengthen our
B2C growth activity

, deepen engagement with end users, and improve overall profitability.

Role Definition

Lead and execute Nexus's
B2C Growth and Marketing activity

, with a clear focus on increasing usage, conversions, and profitability.

The role includes building, managing, and optimizing
data-driven marketing systems

based on segmentation, automation, and lifecycle thinking; planning and running
seasonal and cross-organization campaigns

; and working closely with the product to connect value propositions with monetization — with full ownership of real business results.

What We're Looking For

We're looking for a
freelancer

who wants to grow with us — starting lean and building something meaningful together.

This role is for someone with:

• Proven experience
• High ambition and strong execution skills
• Reliability and ownership
• A genuine passion for growth, marketing, and building systems

This is
not

a role for someone looking for "just another client." We're looking for a professional partner who can help us build a
well-oiled growth engine

, not just run campaigns.

Required Experience

Requirements

• 3–5 years of experience in
  Digital Marketing / Growth / B2C Marketing
• Hands-on experience with
  customer clubs, loyalty programs, or consumer communities
• Strong familiarity with
  E-commerce environments
• Planning and managing
  seasonal campaigns

(holidays, sales periods, consumer events)
- Experience with
CRM, marketing automation, and funnels
- Practical understanding of
measurement, profitability, and ROI
- Proven ability to own
business KPIs

and influence outcomes

Strong Advantages

• CRO / UX mindset for improving conversion
• Building automations with
  Make / Zapier
• Advanced use of
  AI tools

for marketing and operations
- Hands-on paid acquisition experience (Meta, Google)
- Experience building
scalable marketing systems

(not one-off campaigns)
- Working with multiple audiences or organizations on a single platform
- Familiarity with
Wix, InforU, SendPulse, Monday
- Experience working with
startups or fast-growing companies

and managing lean, changing budgetsץ

Compensation & Engagement Model

Nexus is an
early-stage, bootstrapped company

, and we want to be transparent:there is
no high base retainer at this stage

. We expect the time and effort required to reach jointly defined goals.At minimum, this role requires
one full working day per week

, with real involvement, availability, and ownership.

That said, there is real upside.

Our platform currently aggregates an engaged audience of
~100,000 community members

, with the ability to market discounted products and services where demand already exists — across different margins and verticals — on a single infrastructure. This creates strong opportunities for experimentation, optimization, and
meaningful monetization

.

We are looking for a long-term partner and are open to building a
generous, success-based compensation model

that grows with results.

Engagement can be based on one or a combination of:

• A basic monthly retainer / Per-campaign compensation
• Significant success-based fees

tied to performance and profitability

The model will be built together, transparently and fairly, with the goal of creating a
long-term, win–win partnership

.

We're looking for a
Freelance B2C Growth Lead

to help us build a scalable, data-driven growth engine for a consumer loyalty platform in growth mode.  If you've worked with E-commerce, loyalty programs, automation, and care about real business results — let's talk.