Head of Growth

4 hours ago

Tel Aviv, Tel Aviv, Israel Solara AI Full time $100,000 - $200,000 per year

Core profile (must-have)

  • Product-led growth brain
    : can design onboarding, activation, paywalls, upgrade paths, and habit loops (not just "run ads").
  • Experimentation machine
    : has shipped
    50–200+ experiments
    (pricing, onboarding, messaging, lifecycle, virality, referral, templates, prompts, etc.), with clear hypothesis → metric → rollout.
  • Data fluency (hands-on)
    : comfortable with
    funnels, cohorts, retention, ARPA/ARPU, LTV/CAC, payback
    , and can self-serve in
    Mixpanel/Amplitude + GA4 + Looker/Metabase
    (or similar).
  • Lifecycle + CRM mastery
    : email/SMS/push/in-app messaging, winback, onboarding sequences, churn prevention.
  • B2B SMB SaaS experience
    : understands messy SMB reality (low attention, high churn risk, wants "done-for-me").
  • Growth + UX taste
    : can look at a screen and instantly say "this will convert / this will confuse", and then rewrite it.
  • Full-funnel ownership
    : activation → engagement → retention → expansion; not only top-of-funnel.

super important

  • Marketing agency intuition
    (but product-first): knows content calendars, offers, creatives, ads, landing pages—yet thinks in scalable software loops.
  • AI product understanding
    : prompt/LLM workflows, "time-to-value" with AI, user trust, explainability ("what Solara did + why"), preventing "AI overwhelm".
  • Packaging & pricing strength
    : can build tiers, limits (credits/outputs), add-ons, and "aha moments" tied to upgrades (exactly your starter vs pro vibe).
  • Distribution across channels you sell
    : Meta + TikTok + IG + web SEO + creators/affiliates (at minimum understands how each channel converts).

Leadership / operator traits (must-have)

  • Builder, not presenter
    : can implement with a small team + freelancers; writes specs, runs sprints, ships weekly.
  • Cross-functional killer
    : works daily with product/design/engineering + sales/support.
  • Narrative + copywriting
    : excellent at landing page copy, onboarding microcopy, and value communication.
  • Customer obsession
    : interviews users constantly, reads support tickets, watches session recordings, runs rapid usability tests.

Even better if…

  • Former
    Growth PM / PLG Lead
    at a SaaS (not just performance marketer).
  • Experience scaling
    0 → 1,000 paid
    or
    $0 → $30–100k MRR
    .
  • Built affiliate/influencer program or community-driven growth.
  • Familiar with
    Hebrew market
    and can operate in Hebrew + English (big advantage for your Israel users).
  • Comfortable with
    B2B2C-ish
    distribution (agencies, partners, resellers, white-label).

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