GTM Commercial Enablement Lead

Global-e (Nasdaq: GLBE) is the world's leading platform enabling and accelerating global, direct-to-consumer cross-border e-commerce growth — making selling internationally as simple as selling domestically.

Through our comprehensive end-to-end solution that combines best-in-class localization capabilities, big-data business intelligence, and streamlined international logistics, we help the world's most iconic brands increase international sales and achieve significant online growth.

Our people play a key role in our success, and we're always looking for driven, talented, and ambitious individuals to join our growing global team

About the Role

We're looking for a sharp, analytical, and creative
GTM Commercial Enablement Lead
to join our Revenue Operations team.

This is a hands-on, high-impact role where you'll collaborate across
Sales, Customer Success, Partnerships, Marketing, and Product Marketing
to strengthen our go-to-market execution, competitive positioning, and enablement programs.

You'll equip our global teams with the insights, tools, and materials they need to drive growth, improve win rates, and reduce churn - combining strategic thinking with excellent storytelling and execution skills.

Key Responsibilities
:

1. Enablement Content Creation

• Build and maintain high-quality enablement materials that drive measurable impact on pipeline conversion and customer retention - including
  battlecards, pitch decks, playbooks, objection-handling scripts, onboarding guides
  , and
  competitive comparisons
  .
• Develop concise, customer-facing materials that clearly articulate
  Global-e's value proposition vs. competitors
  across core verticals.
• Create and manage a
  central enablement library
  aligned with our commercial strategy and GTM priorities.

2. Onboarding & Continuous Learning

• Design and manage structured
  onboarding programs
  for new GTM hires across Sales, Customer Success, and Partnerships - ensuring consistent ramp-up, product fluency, and alignment with Global-e's commercial strategy.
• Continuously evolve onboarding content and delivery based on feedback, performance insights, and new product or process developments.

3. Sales & Customer Success Training Programs

• Build and deliver an
  annual enablement and training plan
  across Sales, Customer Success, and Partnerships.
• Design and facilitate
  live and virtual workshops
  , onboarding sessions, and role-plays focused on value-based selling, objection handling, and competitive defense.
• Develop and maintain a
  library of best-practice examples and call snippets
  mapped to real-world GTM scenarios.

4. RFP Excellence & Process Optimization

• Own the
  RFP process
  end-to-end - from stakeholder alignment to delivery — ensuring strategic, accurate, and timely responses.
• Drive automation and workflow improvements to
  increase efficiency and win rates
  .
• Partner cross-functional to maintain a consistent, data-driven repository of RFP responses and success metrics.

5.
Competitive Intelligence & Market Insights

• Conduct ongoing research on
  competitors, new entrants, and emerging verticals
  , transforming findings into actionable GTM insights and competitive collateral.
• Partner with Product Marketing and Sales to translate market intelligence into
  positioning frameworks, pricing strategies, and product messaging
  .
• Support vertical analyses
  to identify whitespace opportunities and build targeted enablement collateral.

Requirements
:

• 3+ years of experience in
  Sales Enablement, Revenue Operations, Product Marketing, Strategy, or related functions
  .
• Proven experience creating and delivering enablement content and programs in a
  global B2B or tech environment
  .
• Strong understanding of
  GTM motions, sales cycles
  , and the needs of Sales and CS teams.
• Excellent written and verbal communication skills, with confidence presenting to diverse audiences and senior stakeholders.
• Demonstrated ability to conduct
  strategic market and competitive research
  , synthesize insights, and translate them into actionable materials.
• High proficiency in
  PowerPoint, Excel (analysis/modeling)
  , and
  CRM tools
  (Salesforce or HubSpot).
• Strong
  project management
  and cross-functional collaboration skills; able to manage multiple priorities in a fast-paced, matrixed environment.
• Experience in a
  large global tech company
  or similar complex organization is a strong plus.
• Previous experience in a GTM or customer-facing role
  (e.g., Sales, CS, Partnerships) is a plus.