Offline Media Manager

2 weeks ago

Tel Aviv, Tel Aviv, Israel Zoom Real Estate Investments Full time ₪90,000 - ₪120,000 per year

Who We Are ?

At Zoom REI, we don't settle for the ordinary - we challenge the status quo and make the impossible happen.

We're a
leading one-stop-shop real estate investment company
, specializing in the
U.S. residential market
. Our innovative approach blends
strategic marketing investments
and a proprietary system to uncover high-value opportunities, ensuring sustained profitability.

With operations across
6+ U.S. markets
, we've built a unique model where
acquisition, renovation, marketing, and finance
come together under one roof - all managed from Israel with dedicated boots-on-the-ground teams in the U.S.

Why Zoom REI?

  • Influence
  • Be part of a fast-paced, creative environment where ideas matter. Your perspective is not just welcome -it's needed.
  • Grow
  • Develop professionally as the company grows, with support for continuous learning and development.
  • The Team
    – We're in this together. We're skilled, supportive, and fun - and we're here to break boundaries as a team.

We believe in building a culture where
"Doing the Impossible"
is not a slogan - it's how we operate every day.

Be Accountable For:

  • Plan and execute strategic offline marketing campaigns across multiple channels, including TV (linear and CTV/OTT), radio, billboards, direct mail, and PPL.
  • Manage partnerships with agencies, vendors, and platforms such as broadcasters, OTT/CTV services, and I Heart Radio.
  • Optimize and expand marketing budgets, increasing the allocation for offline channels from 10-15% to 30-40%.
  • Develop and implement creative messaging strategies tailored to each channel, ensuring alignment with brand objectives.
  • Analyze campaign performance, conduct A/B testing, and refine strategies to maximize ROI.
  • Collaborate with internal teams to integrate offline marketing efforts with broader company goals.
  • Explore niche advertising opportunities and innovative strategies to engage target audiences effectively.

The Right Person:

  • At least 3 years of significant experience managing offline marketing campaigns with a focus on high-impact, high-budget projects.
  • Familiarity with offline channels such as TV, radio, and creative advertising.
  • Strategic and performance mindset with the ability to connect campaign performance to business objectives.
  • Ability to analyze campaigns performance, evaluation and collaboration with external agencies.
  • Strong understanding of branding, messaging, and creative content adaptation for different media channels.
  • Excellent organizational skills, capable of managing multiple projects in a dynamic environment.
  • High level of English proficiency.
  • Enthusiasm for innovation, adaptability, and a passion for learning.

Who You Are:

  • A proactive thinker with the ability to lead initiatives and explore creative solutions.
  • Open-minded and eager to learn about the American market and new marketing techniques.
  • Strategic yet hands-on, capable of managing the entire campaign lifecycle from planning to execution.
  • Experienced in performance-driven environments.

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