Marketing Director

6 days ago

Center District, Israel Orca AI Full time ₪90,000 - ₪120,000 per year

Orca AI
is revolutionizing maritime navigation with an intelligent platform that enhances situational awareness and operational decision-making using cutting-edge AI, computer vision, and sensor fusion technologies. Backed by leading investors and trusted by major global fleets, Orca is redefining safety, efficiency, and sustainability at sea.

Now, we're expanding our impact to a new vertical:
Defense
. We're developing advanced maritime autonomy solutions tailored for naval and defense applications—where mission-critical performance, safety, and reliability are paramount.

We are looking for a strategic, hands-on
Marketing Director
to lead marketing for this new vertical. This is a unique opportunity to build a GTM motion from the ground up and shape how Orca AI enters and dominates this high-stakes, high-impact market.

Role Overview

As the
Marketing Director
, you will be the cornerstone of our go-to-market efforts in the defense sector. You will define the messaging, drive market awareness, and generate pipeline through integrated campaigns tailored to defense stakeholders—including naval forces, defense contractors, and government agencies. This is a highly strategic and execution-oriented role, ideal for someone who thrives in early-stage environments and understands how to market deep-tech products in regulated, complex industries.

You will work closely with executive leadership, defense sales leads, product, and external stakeholders to craft and execute a marketing strategy that resonates with our new ICP, differentiates us from traditional defense vendors, and accelerates growth.

Key Responsibilities

  • Own the marketing function for Orca AI's Defense vertical—from strategy to execution.
  • Define GTM strategy
    :
    ICP, personas, positioning and core messaging frameworks tailored to the defense industry (government, military, integrators).
  • Create targeted content (sales decks, brochures, case studies, defense-specific collateral) to support awareness, education, and sales enablement.
  • Drive demand generation through integrated campaigns across paid, organic, email, social, and defense-specific channels.
  • Lead field marketing efforts including military expos, defense tech conferences, and government briefings (e.g., Euronaval, DSEI, AUSA, etc.).
  • Build and manage Orca AI's presence in the defense ecosystem: media relations, industry publications, defense associations, and thought leadership.
  • Analyze and report on marketing KPIs to ensure high ROI and continuous improvement.

Qualifications

  • 5+ years experience in B2B high-tech marketing for cutting-edge multidisciplinary products and solutions.
  • Experience in field marketing, demand gen, content marketing and product marketing
  • Demonstrated success in owning end-to-end marketing efforts—especially in new vertical launches or early-stage environments.
  • Outstanding written and verbal communication skills in English; Hebrew or other language skills are a plus.
  • Comfortable with a startup and innovation-led environment and able to achieve goals while addressing ambiguity.
  • Self-starting, ambitious team player, comfortable with wearing multiple hats as part of a small, high-performing team.
  • Experience in marketing for
    the defense/ government/ Navy sector
    is nice to have

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