Product Marketing Manager

1 week ago

Tel Aviv, Tel Aviv, Israel Silverfort Full time ₪90,000 - ₪120,000 per year

Silverfort is a cyber-security startup that develops a revolutionary identity protection platform. Using patented technology, our product enables strong authentication across entire corporate networks and cloud environments, without any modifications to endpoints and servers. In addition, we use advanced behavior analytics to apply adaptive authentication policies and prevent cyber-attacks in real time.

Our mission is to provide industry-leading unified identity protection solutions for hybrid and multi-cloud environments. We develop cutting-edge cybersecurity technology that solves urgent customer needs today and is also a game changer for years to come.

Silverfort's team includes exceptional researchers, engineers, and technology experts who successfully tackle some of the most complex challenges in cyber-security. Silverfort has happy customers worldwide, strong market validation (including several industry awards), strategic partnerships with the largest security vendors in the world, and significant funding from leading VCs.

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager at Silverfort, you will play a pivotal role in shaping our messaging and excuting product marketing strategies that drive awareness, engagement, and adoption of our identity security solutions. You will also equip sales and marketing teams with the right tools and content to win in the fast-growing identity security market.

Responsibilities
  • Shape product messaging, differentiation, and positioning to clearly communicate Silverfort's value to prospects and customers.
  • Translate complex product features into clear business benefits that resonate with both technical and business decision-makers.
  • Own product-related content initiatives end-to-end (videos, blogs, sales decks, briefs, whitepapers, technical assets) to support campaigns and sales activities.
  • Research competitors, market trends, and buyer personas to craft compelling and differentiated narratives.
  • Enable sales with the right messaging, training, and materials to accelerate deals and drive pipeline.
  • Partner cross-functionally with product, strategy, sales, and marketing to align messaging and go-to-market activities.
  • Collaborate with the research team to launch content projects that position Silverfort as a thought leader in identity security.
  • Use data-driven insights to guide strategy, refine messaging, and measure impact.
Requirements
  • 3+ years of experience in Product Marketing for cybersecurity, B2B SaaS, or enterprise software (IAM or security background strongly preferred).
  • Proven ability to define messaging and own product content from ideation to execution.
  • Strong technical understanding and the ability to simplify complex security concepts for different audiences. (To be able to translate technological research, into material that is engaging and readable).
  • Exceptional writing, storytelling, and communication skills in English (written and verbal).
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders.
  • Strong collaborator with proven ability to work effectively with colleagues, cross-functional teams, and external partners.
  • A proactive, can-do attitude.
  • Confident public speaking skills; comfortable presenting to large and senior-level audiences – an advantage.

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