Head of User Acquisition

1 week ago


Tel Aviv, Tel Aviv, Israel DoorLoop Full time $150,000 - $200,000 per year

DoorLoop is hiring a Head of User Acquisition who will lead a strategic, data-obsessed, and execution-focused team. The Head of User Acquisition will own and optimize all paid digital channels (search, social, display) to drive a qualified pipeline, accelerate ARR growth, and improve marketing efficiency across commercial and enterprise segments. This role will focus on building sustainable, data-driven paid media strategies that de-risk existing marketing channels, improve CAC/LTV ratios, and contribute to DoorLoop's demand generation engine while supporting the company's upmarket positioning strategy.

Responsibilities

  • Own and optimize all inbound paid media programs
    (search, social, display) to drive qualified pipeline and ARR in both commercial and enterprise segments
  • Blend data-driven strategy with creative thinking
    to deliver measurable outcomes—not just traffic, but meaningful leads that convert
  • Build and manage full-funnel campaign execution
    —creating project plans, aligning stakeholders, and driving teams to deliver with speed and precision
  • Develop and execute segmentation strategies
    tailored to different customer profiles, markets, and buying stages within the property management space
  • Work cross-functionally
    to ensure landing pages and user flows are tightly aligned with campaign objectives and optimized for conversion
  • Collaborate with global teams
    across North America to align campaign strategy, messaging, and performance reporting
  • Manage and allocate paid media budgets
    based on pipeline targets, ROI, and CAC benchmarks with a high attention to staying within budget while maximizing efficiency
  • Analyze performance data
    , distill insights, and drive continuous improvement in paid channel efficiency and revenue contribution
  • Partner with analytics, RevOps, and marketing operations
    to ensure clean data, strong attribution, and actionable reporting
  • Stay ahead of channel trends
    , platform updates, and PropTech buyer behavior to keep our approach fresh, effective, and competitive

Requirements

  • 10+ years of experience in B2B paid media performance, ideally within a SaaS or high-growth tech company
  • Minimum 3–5 years of direct team management experience
  • Proven track record of driving qualified pipeline through multi-channel paid media strategies
  • Hands-on experience with Google Ads, LinkedIn, Meta, and programmatic platforms
  • Strong grasp of segmentation, targeting, and full-funnel campaign architecture for both commercial and enterprise buyers
  • Experience aligning paid campaigns with landing page strategy and user flow to maximize conversion
  • Equal parts data scientist and creative strategist—you can analyze performance metrics and optimize creative with equal confidence
  • High attention to detail, a bias toward action, and the ability to hold cross-functional teams accountable to deadlines
  • Experience working with global, distributed teams in a hybrid environment
  • Proficiency with performance and marketing tools, including Google Analytics, Salesforce, HubSpot/Marketo, Looker/Tableau, and paid media platforms
  • Experience in
    PropTech, real estate tech
    , or marketing to property managers, owners, or investors - Advantage
  • Familiarity with
    ABM strategies, intent data
    , or industry-specific buyer signals - Advantage
  • Knowledge of
    regional nuances
    in property management across U.S. and Canadian markets - Advantage


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