Head of Sales

2 weeks ago


Tel Aviv, Tel Aviv, Israel Sett Full time ₪70,000 - ₪120,000 per year

This is not a "big boss" position - it's a hands-on builder role for someone who thrives at the intersection of sales, strategy, and execution. As Head of Sales, you'll be responsible for owning the entire new studio sales funnel - from first touch to signed deal - and building a repeatable, high-velocity motion that converts the right studios. 

You'll work closely with marketing, customer success, and the CEO to ensure we're targeting high-potential studios, onboarding partners seamlessly, and consistently optimizing our sales approach for speed, conversion, and long-term value. 

After establishing the sales foundation, you'll play a key role in hiring and mentoring as a Head of Sales, as we scale our offering and partner base further. 

Location: Tel Aviv, Israel (Hybrid) 

Reports to: CEO 

Company Size: ~40 employees, growing to 60 

Stage: High-growth B2B SaaS (global ARR and GTM expansion) 

Responsibilities

Lead the New Studio Sales Funnel

● Own and execute the end-to-end sales process: from discovery calls and demo presentations to deal negotiation, legal and closing.

● Qualify and prioritize new studio leads in collaboration with marketing—based on account growth potential and business fit.

● Own, review, report and optimize new studios revenue pipeline.

Cross-Functional Collaboration

● Work hand-in-hand with marketing to ensure messaging and targeting align with sales needs.

● Collaborate with the partnerships (customer success) team to ensure smooth onboarding and long-term account expansion. ● Partner with leadership to align sales motion with the company's growth strategy, story and GTM goals.

Build Sales Infrastructure for Scale

● Design and implement an efficient and scalable sales funnel, tailored to mobile games studios.

● Set up and optimize CRM systems (HubSpot) in collaboration with marketing and customer success.

● Define and track key sales KPIs and performance metrics, including dashboards and real-time reporting.

Business & Pricing Strategy

● Analyze segments, buying patterns, and value drivers to continuously refine pricing and packaging.

● Tailor offers and packages to the unique studio's needs.

Requirements
  • Experience in B2B SaaS sales, partnerships, or GTM strategy - especially within the mobile games industry or adjacent verticals. You've been in the room with studios, know how to speak their language, and understand what drives their decisions.
  • You've led discovery conversations, shaped commercial strategy, and worked closely with product and marketing - not just closed deals.
  • You may not come from a traditional sales background - but you know how to drive revenue by building trust, connecting problems to solutions, and moving fast.
  • A strong understanding of user acquisition, creative marketing, and the business side of mobile games.
  • Bonus points if you've worked with AI-driven, LLM-based, or complex technical products, and know how to translate value without over-selling.
  • You're excited by the challenge of helping shape both the product and the sales motion - not just executing someone else's playbook.
  • You're not chasing the highest commission - you're here for impact, ownership, and the opportunity to help define the next category-defining product.
  • You're fluent in tools like HubSpot, dashboards, Monday, and can think in systems.

Why Sett?

  • Real value-market fit: we're already powering some of the top studios in the world, and demand is growing fast.
  • Lean, elite team: no fluff, just exceptional people building at speed and scale.
  • Ownership: this is your motion to build, refine, and scale - your fingerprints will be all over our growth.
  • Clear path to grow: help define the role, the team, and the strategy for the next stage.

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