Digital Marketing Specialist

2 weeks ago

Ramat Gan, Tel Aviv, Israel PlaxidityX (Formerly Argus) Full time ₪90,000 - ₪120,000 per year

Who are we?
PlaxidityX is a global leader in the automotive cyber security industry. We protect drivers & manufacturers from cyber attacks on their vehicles. We use top notch technology & have several products for inside & outside the car

Why PlaxidityX ?

  • You can be part of a leading company in the automotive industry
  • You can help save lives
  • You can work with cool challenging technology
  • You can make an impact & help change the world

The Digital Marketing Specialist
will play a key role in accelerating PlaxidityX's digital presence and driving market growth. This role combines hands-on campaign execution with data-driven strategy to strengthen brand awareness, generate qualified leads, and ensure seamless alignment between sales and marketing systems.

Key Responsibilities

  • Campaign Management: Plan, execute, and optimize B2B paid and organic campaigns across LinkedIn, Google Ads, and other platforms. Manage the full campaign lifecycle, from targeting and creative briefs to QA, tracking, and reporting.
  • Optimization & Experimentation: Leverage data, tools, and automation to continuously test, learn, and refine campaigns across audiences, creatives, channels, and bids.
  • Performance Analysis & Reporting: Monitor results via GA4 and other BI tools; translate insights into actionable recommendations and prepare quarterly performance reports for leadership.
  • SEO & SEM: Lead SEO strategy, conduct keyword research, and optimize website and content for both search engines and AI-driven platforms.
  • Account-Based Marketing & Intent Data: Use tools such as Dealfront to identify target accounts, track website visitors, and enrich lead data to support ABM campaigns aligned with sales priorities.
  • Content Journey Personalization: Utilize platforms (e.g., Trendemon) to personalize user journeys, optimize content paths, and attribute marketing impact directly to pipeline and revenue.
  • Marketing Automation & CRM Alignment: Manage HubSpot-Salesforce workflows to ensure accurate data synchronization, lead segmentation, and effective retargeting.
  • Website & Digital Assets: Oversee website updates and UI enhancements, collaborating with the design agency to ensure a high-quality digital presence.
  • Generative AI Optimization (GEO): Apply AI-driven techniques to boost campaign performance and content visibility.

Requirements:

  • Minimum of 3 years of hands-on experience managing paid media campaigns (LinkedIn and Google Ads essential), plus broader digital marketing expertise, including performance marketing, SEO/SEM, retargeting, CRO, and local/global search.
  • Proficiency with analytics and automation tools - GA4 is a must (HubSpot; Salesforce knowledge is strong advantage).
  • Experience with ABM and intent data platforms (e.g., Dealfront) and content journey personalization tools (e.g., Trendemon).
  • Data-driven mindset with experience in budget management, performance tracking, and campaign optimization.
  • Excellent organizational and project management skills with the ability to manage multiple priorities.
  • Strong communication and interpersonal skills; collaborative team player.
  • High proficiency in English.

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