Demand Generation Manager

1 week ago

Tel Aviv, Tel Aviv, Israel Crowded Full time $90,000 - $120,000 per year

We're hiring a
Senior Demand Generation Manager
to be the growth engine of our marketing team. This is not just an execution role — you'll set the strategy, own the budget, and be accountable for pipeline generation. You'll manage full-funnel demand programs across paid, owned, and partner channels, and align closely with sales leadership to turn leads into revenue.

Crowded is a fast-growing fintech SaaS platform built for nonprofits. We bring together banking, compliance, and fundraising tools into one streamlined solution to simplify operations and amplify impact.

What You'll Own

  • Growth Strategy & Ownership
    : Design and execute our multi-channel demand gen strategy to consistently deliver qualified pipeline.
  • Acquisition Campaigns
    : Full ownership of paid channels (Google, LinkedIn, Bing, Quora, publishers) — budget planning, targeting, optimization, ROI reporting.
  • Campaign Content & Messaging
    : Partner with content and design to shape high-converting LPs, ad copy, and creative briefs aligned to ICP needs.
  • Outbound & Nurture Programs
    : Build advanced email sequences, nurture flows, and outbound prospecting campaigns (HubSpot, Dripify, Sales Navigator).
  • Marketing Operations & Analytics
    : Own attribution, funnel reporting, and optimization of campaign ROI in HubSpot.
  • Testing & Experimentation
    : Establish a culture of A/B testing for ads, LPs, emails, and channel mix.
  • Publishers & Partnerships
    : Build relationships with associations, directories, and media partners to expand reach and generate high-quality leads.

What You Bring

  • 5+ years in B2B SaaS demand generation or performance marketing, preferably in startups/high-growth companies.
  • Proven track record of owning budgets and delivering measurable pipeline growth.
  • Deep expertise in HubSpot, LinkedIn Ads, Google Ads, ABM and analytics tools.
  • Strong analytical and strategic thinking skills — ability to zoom out and set direction while being hands-on.
  • Excellent collaboration skills — comfortable working across product, sales, content, and leadership teams.
  • Background in fintech or nonprofit SaaS is a plus, but not required.

Why Crowded?

This is a high-impact role with visibility across the leadership team. You'll be the architect of our acquisition engine, with autonomy to test, scale, and shape how we grow.

  • Olim Friendly
  • Equity in the company, providing a stake in our growth and success
  • Generous vacation policy, and standard industry perks
  • A challenge & opportunity to build something new every day with an awesome team

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