Senior Content Manager

6 days ago

Petah Tikva Center District, Israel yad2 Full time ₪80,000 - ₪120,000 per year

yad2
is building a unified, modern Content Hub that will bring together several existing content environments into one

coherent, valuable experience.

We're looking for a
Senior Content Lead (Hands-On)
who will own and drive this transformation.

You'll define what the content experience should be, guide Product on how to support it, understand PRDs, and produce BRDs for content-related needs, while also creating high quality content yourself. This role blends strategic thinking, strong collaboration with Product, and hands-on editorial creation.

What You'll Own

Content Hub Ownership & Unification

  • Lead the transition from multiple disconnected content areas to
    one unified content platform
  • Define structure, taxonomy, navigation, and content logic
  • Build the roadmap for the Content Hub based on user behavior and business needs
  • Ensure the hub stays fresh, relevant, and high-quality at all times

Product Collaboration (PRD/BRD Expertise)

  • Understand PRDs and work closely with Product to shape how content appears in the UI/UX
  • Produce clear BRDs for content needs, new modules, formats, and flows
  • Influence early discovery processes to ensure content receives the right place in the experience
  • Translate content strategy into actionable product requirements

Hands-On Content Creation

  • Write articles, guides, and long-form content in
    Hebrew
  • Produce content independently or through freelancers and partners
  • Use AI tools to accelerate ideation and content creation
  • Maintain editorial consistency and high standards

Content Strategy & Benchmarking

  • Research global content platforms and identify best practices
  • Analyze newsletter structures, content ecosystems, and editorial formats
  • Bring insights that shape Yad2's future content experience
  • Build a content roadmap backed by data, research, and trends

Marketing & Lifecycle Content

  • Create content for newsletters, CRM campaigns, automation flows, and lifecycle journeys
  • Write B2B materials, presentations, and product explanations
  • Support marketing narratives across campaigns and verticals

Cross-Team Collaboration

  • Work with Product, Growth, CRM, Creative, and external writers
  • Rally teams behind a unified content strategy
  • Ensure a consistent content voice across all touchpoints

Who You Are

  • 6+ years in content writing, editorial work, or content strategy
  • Native-level Hebrew writer; clear, structured, fast
  • Comfortable reading PRDs and creating BRDs when needed
  • Experience in tech/digital/high-growth environments
  • Hands-on creator who loves both writing and building
  • Research-driven; curious about global benchmarks
  • Collaborative and influential without formal authority
  • Organized, proactive, and excited to shape something new

Why This Role Matters

  • You'll turn
    yad2
    into a
    content destination
    , not only a marketplace
  • You'll shape the content experience used by millions
  • You'll influence product direction without being a product manager
  • You'll build an entirely new system from the ground up
  • You'll have ownership and freedom - with real impact

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