User Acquisition Manager

3 hours ago

Tel Aviv, Tel Aviv, Israel Tango Full time ₪60,000 - ₪120,000 per year

Description
Tango is a successful, market leader, a live-streaming Platform with 450+ million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 500+ global employees operating in a culture of growth, learning, and success

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from "one of the top" to "the leader".

The best way to describe Tango's work style is not to use the word "impossible". We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and, of course, our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time).

Do you want to join the party?
Responsibilities

  • Plan, execute, and optimize large-scale performance-based campaigns - mainly on search and social media.
  • Collaborate with the acquisition, content, design, and tech functions to achieve goals.
  • Hands-on ability to build this role from scratch, from setting the platforms to the creation of work methods and funnels
  • Develop and execute UA strategy for mobile web and desktop platforms.
  • Create, manage, and optimize ad copy and landing pages to improve conversion rates.
  • Generate comprehensive reports and insights
  • Monitor campaign performance, analyze data, and make adjustments to maximize ROI.
  • Stay updated on the latest PPC trends, best practices, and platform updates.

Requirements

  • 2+ years of experience as a Media Buyer and PPC- MUST
  • Solid understanding of performance attribution and hands-on experience with Tag Manager and Google Analytics
  • Strong verbal and written communication skills in English
  • Excellent time management and organizational skills to handle multiple campaigns and meet deadlines.
  • Solid understanding of digital marketing principles, best practices, and industry trends.
  • Strong analytical skills with the ability to interpret PPC campaign data and derive actionable insights
  • Experience in managing and optimizing PPC campaigns across search engines (Google Ads, Bing Ads), social media platforms (Facebook Ads, Instagram Ads), and other relevant channels would be a plus

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