GTM Engineer

About Sett

Sett is building agentic AI that helps mobile game studios systematically discover winning UA creatives. We're not here to make the creative process "easier"—we're here to make it systematic. Our platform rapidly creates and tests diverse video and playable ad concepts at scale, turning creatives from a bottleneck into fuel for continuous exploration.

Founded by two lifelong friends who saw studios struggle with one of the most burning challenges in mobile gaming - making content that truly wins - we built technology that reshapes how teams move from idea to hit. What once took months now takes days, with a foundation of experimentation and learning.

We're backed by Bessemer Venture Partners and many leading investors and serving some of the biggest game studios in the world. But we're still a small team, which means every hire has outsized impact.

The Role

GTM Engineering didn't exist three years ago. Today, it's one of the fastest-growing roles in B2B SaaS. Why? Because modern revenue teams have access to incredibly powerful tools (AI, automation, enrichment platforms), but someone needs to actually build the systems that make them work together.

That's you.

As Sett's GTM Engineer, you'll own the entire revenue operations infrastructure - from the moment a lead enters our world to the moment they become a champion customer generating expansion revenue. Marketing Ops. Sales Ops. Customer Success Ops. CRM architecture. Automation workflows. Reporting dashboards. The whole stack.

This isn't a "maintain the CRM and pull reports" job. It's also not a "Build as Zapier automations" This is a builder role for someone who wants to architect the systems that power a high-growth B2B company. You'll be the technical backbone of our go-to-market motion, enabling Marketing, Sales, and Customer Success to move faster, make better decisions, and scale without adding headcount proportionally.

You'll report to the Head of Marketing and work cross-functionally with every revenue-generating team in the company.

Marketing Operations

Build the lead machine:

• Design and implement lead capture, enrichment, and routing systems that get the right leads to the right people at the right time
• Own form strategy, landing page integrations, and lead scoring models that predict conversion and guide prioritization
• Build automated workflows for MQL qualification, lead nurturing, and handoff to sales
• Implement and maintain marketing attribution - so we know what's actually driving pipeline, not just what looks good
• Create dashboards that give Marketing real-time visibility into funnel performance

Enable rapid experimentation:

• Build systems that let Marketing test campaigns quickly without waiting for "ops support"
• Automate repetitive marketing tasks so the team can focus on strategy and creativity
• Set up "fire drill" processes for rapid response to market opportunities or competitive threats
• Integrate marketing tools (HubSpot, analytics platforms, enrichment tools) into a cohesive stack

Sales Operations 

Power the revenue engine:

• Own pipeline management from SQL to Closed Won/Lost - ensuring clean data, accurate forecasting, and visibility at every stage
• Build and maintain forecasting models that Sales and leadership can actually trust
• Implement quota management and tracking systems that keep sales focused and accountable
• Design territory and lead routing rules that maximize coverage and minimize conflict

Enable the sales team:

• Build sales enablement infrastructure: competitive intel systems, battlecards, product decks, demo environments
• Create and maintain sales playbooks and process documentation
• Implement tools for call recording, transcription, and coaching (smart transcripts, conversation intelligence)
• Set up automated alerts for deal risks, stalled opportunities, and coaching moments
• Own the handoff process from Sales to Customer Success - ensuring nothing falls through the cracks

Master the metrics:

• Build reporting dashboards for pipeline health, conversion rates, sales velocity, and rep performance
• Implement win/loss analysis processes that actually generate actionable insights
• Create pricing tools amd workflows that reduce friction in the deal process

CRM & Data Infrastructure 

Architect the source of truth:

• Own HubSpot (our primary CRM) architecture: objects, properties, associations, and data model
• Design and enforce data hygiene standards - deduplication, enrichment, validation rules
• Build integrations between CRM and other tools in our stack 
• Implement automation that keeps data clean without manual intervention

Turn data into intelligence:

• Build enrichment workflows that automatically and intelligently append firmographic, technographic, and intent data
• Create segmentation models for targeted outreach (VIP accounts, at-risk customers, expansion opportunities)
• Implement lead and account scoring that reflects actual buying signals
• Design attribution models that connect marketing activities to revenue outcomes

Manage the tech stack:

• Evaluate, implement, and optimize GTM tools (enrichment, automation, analytics, conversation intelligence)
• Build custom integrations using APIs, Zapier, or code when off-the-shelf solutions don't cut it
• Document systems, processes, and tribal knowledge so the team isn't dependent on you for everything

Partnership Growth (CS) Operations

Build the post-sale machine:

• Design and implement the handoff process from Sales to CS - internal kickoffs, onboarding workflows, success plans
• Build health scoring models that predict churn before it happens
• Create automated workflows for onboarding, check-ins, renewal reminders, and expansion triggers

Power expansion revenue:

• Build upsell/cross-sell pipeline tracking and reporting
• Implement systems for identifying expansion opportunities based on usage patterns and account signals
• Create dashboards for NRR, renewal rates, expansion revenue, and customer health

Enable the CS team:

• Build reporting for revenue, POC tracking, billing, and renewal management
• Implement partner and channel tracking systems
• Create customer segmentation (VIP accounts, at-risk, expansion ready) that drives prioritization
• Track brand champions and advocates for reference and case study programs
• Build genre and UA spend tracking for customer intelligence

Non-Negotiables:

• 3-5+ years of experience in GTM operations, RevOps, or a technical marketing/sales ops role in B2B SaaS
• Deep expertise in HubSpot - you've built complex workflows, custom objects, and integrations, not just used the basic features
• Technical chops - you can work with APIs, and aren't afraid of JSON payloads, MCPs. You understand code at a high level, and feel comfortable creating internal mini-apps leveraging SOTA coding agents such as Claude Code and similar platforms. 
• Data-obsessed - you believe clean data is the foundation of everything, and you've built systems to maintain it
• Systems thinker - you see the connections between Marketing, Sales, and CS, and you design solutions that optimize for the whole funnel, not just one team's metrics
• Builder mentality - you'd rather create something new than maintain something that exists. You're energized by 0-to-1 work
• Startup-ready—you thrive in ambiguity, move fast, and don't wait for perfect specs to start building

What Makes You Exceptional:

• You believe we are not alone in the universe
• You've built GTM infrastructure from scratch at a high-growth startup
• You have experience with modern GTM tools
• You can build in no-code tools (Zapier, Make) AND write code when needed
• You've implemented lead scoring models that actually improved conversion rates
• You understand the mobile gaming or ad tech ecosystem
• You've worked at a company that scaled from early stage to growth stage - you know what breaks and how to build for scale
• You can translate business requirements into technical solutions without needing everything spelled out
• You're comfortable presenting to leadership and explaining complex systems in simple terms
• You've built dashboards in Tableau, Looker, or similar BI tools
• You document obsessively because you know systems are only as good as the knowledge transfer

Our "No Bullshit" Principles

We're building a brand that's refreshingly direct in an industry full of buzzwords and empty promises. Here's what that means for this role:

• We measure what matters: Vanity metrics don't cut it. We care about pipeline, conversion rates, and revenue—not just impressions and clicks
• We move fast: Perfection is the enemy of progress. We ship, learn, iterate
• We're honest with partners: We build relationships based on mutual value, not smoke and mirrors
• We challenge conventional wisdom: If everyone in UA is doing something one way, we ask "why?" and often find a better approach
• We're direct: We say what we mean, we don't waste time with corporate BS, and we expect the same from our team

If this resonates with you, you'll fit right in.