UK Director of Sales Food Service

5 hours ago


London England ECM NH Israel Redefine Meat Full time ₪80,000 - ₪120,000 per year

We are looking for an experienced and commercially driven UK Director of Sales for the Food Service channel to lead Redefine Meat into its next phase of growth in the UK. This is a rare opportunity to step into a dynamic and entrepreneurial role with a fast-growing food tech company that is transforming the way meat is experienced. You'll lead a small, high-performing sales team, driving execution, collaboration, and growth across the UK foodservice channel.

With strong foundations already built across the UK food service landscape—including partnerships with some of the most iconic venues—the successful candidate will play a central role in expanding our footprint, strengthening relationships, and driving sustainable growth.

At Redefine Meat, we love meat—really, really love meat. That's why we've made it our mission to craft New-Meat—plant-based meat that looks, cooks, and tastes like animal meat, without compromise. Combining breakthrough technology, top-tier culinary expertise, and a passion for sustainability, we deliver premium, chef-quality products to restaurants, hotels, and foodservice partners worldwide.

1. Strategic Leadership & Commercial Growth


• Lead the UK Food Service channel and own full commercial responsibility.


• Develop and execute growth strategies that expand distribution, increase product penetration, and elevate brand visibility.


• Act as the lead point of contact for key accounts, from national groups to prestigious venues and partners.

2. Business Development & Market Expansion


• Leverage existing momentum and brand recognition to unlock new high-impact customer opportunities.


• Drive the full sales cycle—prospecting, pitching, negotiating, closing, and expanding accounts.


• Represent Redefine Meat in meetings with senior decision-makers, chefs, and industry leaders, acting as a trusted partner and growth driver.

3. Channel & Partner Management


• Manage and develop distributor partnerships to maximize availability, execution, and sell-through.


• Ensure alignment across internal teams (culinary, marketing, operations) to support partner success and execution excellence.

4. Field Execution & Market Intelligence


• Stay close to the field—monitor in-market performance, ensure excellence at the point of sale, and drive brand visibility.


• Collect and share market insights—category trends, pricing dynamics, competitor activity—to inform broader commercial strategy


• 8+ years in food service sales, business development, or account management in the UK.


• A proven commercial leader with a deep understanding of the UK food service landscape and decision-makers.


• Deep knowledge of the UK food service landscape—including major accounts, chefs, and distributors.


• Entrepreneurial mindset—highly proactive, self-driven, and excited to build and lead.


• Able to think strategically and execute hands-on, from boardrooms to the field.


• Strong communication, negotiation, and presentation skills.

Why Join Redefine Meat?


• Be part of a mission-driven company reinventing how the world experiences meat.


• Work with a portfolio that is shaking up the category and winning over chefs and partners globally.


• Help lead the next phase of growth in one of the company's most strategic markets.


• Join a passionate, collaborative, and fast-moving team that celebrates bold thinking and impact.


• Competitive salary and growth opportunities.



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