
Programmatic Campaigns Team Lead
1 week ago
Appalgo is a performance-driven platform specializing in user acquisition for mobile apps. We are seeking a Team Leader to lead our programmatic campaigns and DSPs' user acquisition activity.
The ideal candidate is a creative problem solver with hands-on experience managing programmatic campaigns across leading DSPs, with a strong understanding of audience targeting and retargeting. Experience in mobile apps is a significant advantage, and is ready to take things on to the next level when leading programmatic media buying at the company.
Responsibilities
- Plan, manage, and optimize user acquisition campaigns across programmatic platforms (including retargeting and CTV).
- Analyze campaign performance data to identify trends and opportunities for optimization.
- Creating landing pages and marketing creatives tailored to performance goals
- Hands-on client onboarding and tracking implementation (MMPs, postbacks, etc.)
- Manage campaign-level optimization, including ad placements, audience targeting, bidding strategies, landing pages, and creatives.
- Maintain and grow strong, long-term relationships with clients.
- Lead digital marketing strategies based on client goals and business KPIs.
- Continuously test and refine targeting strategies, creatives, and bidding tactics to improve results.
- Stay current with platform updates, programmatic innovations, and industry trends to ensure top performance.
Qualifications
- 4+ years of hands-on experience managing programmatic UA campaigns for apps on DSPs- a must-have qualification.
- Proven track record in digital campaign performance and ROI optimization
- Experience in CTV and retargeting- a strong advantage
- Familiarity with mobile attribution tools (e.g., AppsFlyer, Adjust) and in-app event tracking
- Experience working with creative strategy, A/B testing, and creative optimization
- Strong analytical skills and high proficiency in Excel
- Creative thinker with the ability to generate bold, data-informed ideas
- English – mother tongue or very high level
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