Product Marketing Manager

2 days ago

Tel Aviv, Tel Aviv, Israel Check Point Software Full time ₪120,000 - ₪240,000 per year

Why Join Us?

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024 and Newsweek's 2025 list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

As a Product Marketing Manager
, you will lead the development and execution of marketing strategy for External Risk Management products. You will be working closely with different teams throughout the sales cycle stages to evolve positioning, messaging, and branding of our offerings. Continuously plan, build, and execute enablement plans and sales tools to enable Sales with the knowledge and tools to successfully engage with customers and prospects.

Key Responsibilities

  • Understand, design and drive Go-to-Market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing offerings (products, solutions, services).
  • Creates tools (presentations, videos, data sheets, training materials) to enable sales throughout the entire sales lifecycle.
  • Drive campaigns (internal and external) to increase awareness and generates demand around different offerings.
  • Establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.

Qualifications

  • Proven experience in Product Marketing roles in a global technology companies – Startups an advantage
  • Proven experience in cybersecurity, preferably in the fields of threat intelligence, exposure management, external risk or an adjacent security domain.
  • Proven marketing writing skills
  • Excellent verbal and written communication skills, including an ability to effectively present to both business and technical teams
  • Experience working in B2B companies
  • Experience working in fast pace environment
  • Experience in a matrix environment with the ability to influence peers without authority
  • B.A. / B.Sc. Degree, or equivalent work experience
  • Must be based in Israel with excellent English skills

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