
Product Marketing Manager
2 days ago
לחברה פיננסית מצליחה דרוש/ה Product Marketing Manager עם רקע פיננסי (בנקים / חברות אשראי / מוסדות פיננסיים), לייזום והובלת הזדמנויות שיווקיות סביב מוצרי החברה הבנקאיים והשקות פיצ'רים חדשים.
התפקיד משלב חשיבה שיווקית־עסקית ויכולת לייצר סיפור מוצר מנצח – משלב המחקר ועד הפיכת המסרים לפעולות שיווקיות שמייצרות מודעות, אימוץ, שימוש וערך עסקי ממשי.
תחומי אחריות:
מחקר שוק ומתחרים, זיהוי טרנדים והזדמנויות עסקיות־שיווקיות.
ניסוח בריפים לצוותי השיווק בהתאם לפיתוחי המוצר והפיצ'רים החדשים.
פיתוח הצעת ערך (Value Proposition) ומיצוב מוצר בשוק.
בניית מסרים שיווקיים והעברתם לערוצי השיווק השונים.
תכנון וביצוע תוכניות השקה למוצרים ולפיצ'רים חדשים.
שיתוף פעולה שוטף עם צוותי פיתוח, מוצר ושירות לקוחות.
מעקב ובקרה אחר KPI's מרכזיים: Adoption, Retention, Awareness.
משרה מלאה במשרדי החברה בפתח תקווה
דרישות:
ניסיון של 3–5 שנים ב־Product Marketing או שיווק מוצר – עדיפות מחברות טכנולוגיה או פיננסיות.
רקע פיננסי מחייב (בנקים / חברות אשראי / מוסדות פיננסיים).
תואר ראשון בשיווק / מנהל עסקים / כלכלה – יתרון לתואר שני.
יכולת קריאטיבית גבוהה, עם מיומנות גבוהה בניסוח מסרים שיווקיים.
חשיבה אסטרטגית ויכולת עבודה עצמאית מול ממשקים מרובים.
Hands-on – יכולת להוציא משימות מהכוח אל הפועל.
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