Lifecycle Marketing Manager – Retention

1 week ago

Tel Aviv, Tel Aviv, Israel myGwork - LGBTQ+ Business Community Full time $90,000 - $120,000 per year

This job is with , an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We are , a global software company transforming how businesses run. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform, empowering ~245,000 customers worldwide to reimagine how work gets done, drive greater efficiency, and scale like never before.

With over 2,500 employees across the globe, we grow by prioritizing transparency and knowledge sharing. We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration.

We're looking for a strategic, user-centric Lifecycle Marketing Manager to join our growing marketing team and take ownership of retention and churn prevention. You'll be the brain behind the programs that bring users back, deepen product adoption, and help customers realize continuous value from our platform.

Your mission: Keep users engaged by turning insights into action, behavior into personalization, and lifecycle moments into long-term loyalty.

About The Role

  • Design and execute multi-channel campaigns (email, in-app, push, etc.) to re-engage inactive or at-risk users and encourage ongoing product usage.
  • Build personalized journeys that address user friction, boost feature adoption, and improve time-to-value.
  • Develop and optimize cancel/save flows, win-back programs, and retention milestones for both self-serve and sales-led users.
  • Own the testing roadmap-A/B test flows, messaging, segmentation, and timing to constantly optimize impact.
  • Collaborate with product, CS, and data teams to identify churn signals and create proactive user journeys that prevent drop-off.
  • Analyze performance of lifecycle campaigns across the funnel and translate findings into insights and iterations.
  • Contribute to cross-functional retention initiatives such as onboarding redesign, support workflows, or education touchpoints.

Why Join Us?

  • Own a high-impact function with clear visibility and influence on business KPIs.
  • Work cross-functionally with brilliant teammates in product, design, CS, and marketing.
  • Use cutting-edge tools and automation platforms to bring your ideas to life.

Join a team that celebrates experimentation, learning, and meaningful user impact.

Requirements

  • 3+ years in Lifecycle Marketing / CRM / Retention Marketing, preferably in a SaaS, PLG, or subscription business.
  • Deep understanding of user segmentation, journey mapping, and behavioral triggers.
  • Hands-on experience with tools like Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar platforms.
  • A data-driven thinker, comfortable pulling and analyzing lifecycle metrics with product or data teams.
  • Experienced in managing multiple initiatives across users, teams, and channels.
  • Excellent communicator and collaborator. You know how to rally stakeholders around a strategy and speak the language of product, design, and growth.

What success looks like?
Here's What You'll Be Measured On

  • Churn Reduction - Decrease in churn rate among identified risk cohorts.
  • Reactivation Rate - % of inactive users re-engaged after campaign outreach.
  • Feature Adoption - Increase in usage of key product features post-journey.

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