Performance Growth Manager
2 weeks ago
Job Description
Founded in 2007,
MediaForce
is a leader in online acquisition for the world's largest brands. Using a proprietary AI powered media buying platform and in-house properties such as and HealthyWallet, we have delivered millions of customers worldwide.
About the Role:
As a Growth Optimization Manager, you will take ownership of revenue optimization for our lead generation, content, and eCommerce business lines. With a growth-oriented mindset, you'll use audience insights and data to optimize landing pages, aiming to maximize revenue and surpass KPIs. Success in this role requires thriving in a fast-paced environment while balancing multiple priorities Data is at the heart of this job, but the numbers must be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products.
Job Requirements
- A minimum of 1 year's experience in the AdTech landscape.
- Strong communication skills, both verbal and written, to develop cross-department relationships and keep stakeholders informed of performance
- Experience using tracking/reporting platforms and/or BI tools
- Analytical skills: a natural inclination to "follow the data" and make decisions and recommendations based on data - must have the ability to turn data into optimizations
- Proficiency in Excel (Pivot Tables, Vlookup, etc.) and the ability to analyze large sets of data
- Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
Job Responsibilities
- Project Management: Partner with cross-functional teams, including Paid Media, Product, Demand, and Creative teams, to create all A/B testing ideas from start to finish using Jira.
- Use Tableau for data analytics + engagement tools such as heat maps, user journey, and feedback surveys to analyze performance metrics and test data
- Lead Creative Ideation: Drive the creative ideation process, consistently generating innovative and high performing "big ideas" for paid media funnels for e-commerce and lead generation buys across social media and other platforms.
- Optimize Creative Coordination: Collaborate effectively with media buyers to manage funnel performance
- Help Develop Engaging Video Scripts: Help organize impactful direct-response video scripts for funnels.
- Manage, analyze, optimize, and scale current landing pages to increase revenue and margin
- Ideate and implement tests, including copy, UI/UX changes, and offer orders to improve page metrics
- Identify trends across advertisers and/or platforms and use them to make recommendations
- Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth, and page format
Job Benefits
Who we are:
At MediaForce, we're a team that thrives on collaboration, trust, and mutual support. As a fast-growing, global ad-tech company, we're committed to fostering a culture where every individual is valued and empowered to contribute—without the politics or endless approval chains. We believe in creating an open, innovative, and performance-driven environment where ideas can flourish, and everyone can make an impact. If you're looking for a place where you can grow, connect, and be part of a dynamic team, we'd love to meet you. Come be part of the force
• Be part of a global team that's talented, fun, and driven.
• Enjoy a work-life balance with our flexible hybrid working model.
• Workplace perks like: Music room, gaming room, basketball room, ping pong, snooker, and spa.
• Free gym membership conveniently located in our building.
• Fun company events, team building, holiday celebrations, and happy hours
• Be part of something that matters - Community support & volunteering initiatives
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