Head of Marketing, Waze, Go-to-Market

Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA; Tel Aviv, Israel
.
Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in product marketing or GTM leadership roles.
• 5 years of experience with people management.
• Experience in developing, planning, and executing successful GTM campaigns for consumer-facing products.
• Experience in multi-channel marketing and communications, including social media, user communications, and paid media.

Preferred qualifications:

• Master's degree in Marketing, Business Administration, or a related field.
• 5 years of experience in an executive leadership position, managing direct reports.
• Experience with community building and engagement strategies for user-generated content platforms.
• Experience in mapping, navigation, or real-time data industry.
• Experience with AI-powered features and their market introduction.

About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.

Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.

The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
• Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
• Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
• Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
• Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .