Tetris - Marketing Lead

2 weeks ago

Tel Aviv, Tel Aviv, Israel Playstudios Full time

Playstudios is a pioneering force in mobile gaming, blending award-winning games with real-world rewards through our groundbreaking playAWARDS loyalty platform. Our portfolio includes iconic titles like Tetris mobile, Pop Slots, myVEGAS Slots, myKONAMI Slots, and MGM Slots Live. What sets us apart? We're the only gaming company that seamlessly integrates digital gameplay with destination entertainment, offering players tangible rewards from world-class hospitality, entertainment, and leisure brands.

Why This Role Matters

Marketing is at the core of our growth strategy. With a unique omni-channel approach that balances performance marketing, brand positioning, and player engagement, we are committed to expanding our player network and maximizing long-term value for our audience.

We are looking for a strategic and data-driven marketing lead to take ownership of UA strategy for Tetris Block Party game, and play a key leadership role in shaping our marketing vision. This is an opportunity to drive large-scale growth, leverage our unique assets through innovative marketing strategies, and make a meaningful impact on our company.

What Will You Be Doing?

  • Lead and manage the User Acquisition efforts for Tetris Block Party
  • Shape the strategic marketing vision for our biggest launch ever
  • Develop & own the UA strategy: Design and execute a comprehensive, full-funnel UA strategy, re-engagement and retargeting 
Requirements
  • 4+ years in UA and performance marketing or growth strategy, with a proven track record in scaling mobile game growth
  • Proven leadership in building, developing, and running high-performing marketing activities
  • Deep analytical and strategic thinking skills, with the ability to turn data into actionable insights to optimize campaigns and meet business KPIs
  • Strong ability to align UA efforts with product, marketing, analytics, and game teams to drive business success
  • Expertise in full-funnel marketing strategies, including paid acquisition, organic growth, retention, and re-engagement
  • Ability to drive strategic change and challenge the status quo, expanding marketing channels, optimizing processes, and accelerating growth
  • Relentless focus on optimization: You thrive on campaign performance data, knowing exactly what levers to pull to maximize efficiency
  • Player focused: Understanding what motivates players and how to connect with them at every stage of their journey

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