Marketing Automation Lead

1 day ago

Tel Aviv, Tel Aviv, Israel Mami Full time ₪60,000 - ₪120,000 per year

We're looking for a
Marketing Automation Lead
to join Mami's
growth team
and lead the design and execution of end-to-end customer journeys.

You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.

Your main focus will be
Email, SMS, and WhatsApp flows
, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale.

This is a rare opportunity to shape both the
customer experience and marketing culture
of an early-stage, community-driven startup.

What You'll Do

  • Take full ownership of the
    Marketing Automation platform
  • optimize templates, manage audiences, integrate data, and monitor deliverability.
  • Build and manage
    multi-channel customer journeys
    across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing.
  • Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content.
  • Analyze results using
    GA4, attribution, cohort analysis, and LTV metrics
    to inform strategy.
  • Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences.
  • Collaborate effectively across teams to ensure smooth delivery and execution.

What We're Looking For

  • Proven experience in
    Marketing Automation
    in B2C/eCommerce or Consumer Apps.
  • Strong multi-channel experience (Email, SMS, WhatsApp), deliverability, and compliance with opt-in/opt-out regulations.
  • Hands-on experience with
    ActiveTrail
    (mandatory) - building complex flows, advanced segmentation, and templates.
  • Proficiency in
    GA4
    ,
    UTM/attribution
    ,
    A/B testing
    , and roadmap management.
  • Data-driven & analytical, comfortable reading reports, analyzing data, and using insights to optimize flows and campaigns.
  • Experienced in
    generating creative ideas
    and content
    that drive engagement and results.
  • Highly communicative, proactive, self-driven, and comfortable collaborating across teams in a fast-moving startup environment.

Mami is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adam's creator-led store has become a leading consumer brand with over 300,000 active users. Now, Mami is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.

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