Tetris - Senior Marketing Lead

19 hours ago

Tel Aviv, Tel Aviv, Israel Playstudios Full time ₪60,000 - ₪120,000 per year

Playstudios is a pioneering force in mobile gaming, blending award-winning games with real-world rewards through our groundbreaking playAWARDS loyalty platform. Our portfolio includes iconic titles like Tetris mobile, Pop Slots, myVEGAS Slots, myKONAMI Slots, and MGM Slots Live. What sets us apart? We're the only gaming company that seamlessly integrates digital gameplay with destination entertainment, offering players tangible rewards from world-class hospitality, entertainment, and leisure brands.

Why This Role Matters

Marketing is at the core of our growth strategy. With a unique omni-channel approach that balances performance marketing, brand positioning, and player engagement, we are committed to expanding our player network and maximizing long-term value for our audience.

We are looking for a strategic and data-driven senior marketing lead to take ownership of UA strategy for Tetris Block Party game, and play a key leadership role in shaping our marketing vision. This is an opportunity to drive large-scale growth, leverage our unique assets through innovative marketing strategies, and make a meaningful impact on our company.

What Will You Be Doing?

  • Lead and manage the User Acquisition efforts for Tetris Block Party
  • Shape the strategic marketing vision for our biggest launch ever
  • Develop & own the UA strategy: Design and execute a comprehensive, full-funnel UA strategy, re-engagement and retargeting 
Requirements
  • 4+ years in UA and performance marketing or growth strategy, with a proven track record in scaling mobile game growth
  • Proven leadership in building, developing, and running high-performing marketing activities
  • Deep analytical and strategic thinking skills, with the ability to turn data into actionable insights to optimize campaigns and meet business KPIs
  • Strong ability to align UA efforts with product, marketing, analytics, and game teams to drive business success
  • Expertise in full-funnel marketing strategies, including paid acquisition, organic growth, retention, and re-engagement
  • Ability to drive strategic change and challenge the status quo, expanding marketing channels, optimizing processes, and accelerating growth
  • Relentless focus on optimization: You thrive on campaign performance data, knowing exactly what levers to pull to maximize efficiency
  • Player focused: Understanding what motivates players and how to connect with them at every stage of their journey

  • Tetris - Marketing Lead

    1 week ago

    Tel Aviv, Tel Aviv, Israel Playstudios Full time

    Playstudios is a pioneering force in mobile gaming, blending award-winning games with real-world rewards through our groundbreaking playAWARDS loyalty platform. Our portfolio includes iconic titles like Tetris mobile, Pop Slots, myVEGAS Slots, myKONAMI Slots, and MGM Slots Live. What sets us apart? We're the only gaming company that seamlessly integrates...

  • Tetris - Marketing Business Analyst

    1 week ago

    Tel Aviv, Tel Aviv, Israel PLAYSTUDIOS ISRAEL Full time

    As a Data Analyst at PLAYSTUDIOS, you'll play a key role in shaping our marketing and growth strategy across multiple game studios and portfolio apps. You'll be responsible for leading end-to-end analytical processes — from data exploration and model building to actionable insights that drive acquisition efficiency and business impact. Working closely with...

  • Senior Marketing Analyst

    2 weeks ago

    Tel Aviv, Tel Aviv, Israel Webtronic Full time ₪90,000 - ₪120,000 per year

    Company Description specializes in owning and operating comparison sites for B2B and B2C markets. With expertise in Google PPC Search, we utilize our in-house tech tools to deliver outstanding results. Our deep domain knowledge in comparisons enables us to stay at the forefront of industry trends and drive exceptional performance for our clients.Role...

  • Senior Business Development Manager

    2 weeks ago

    Tel Aviv, Tel Aviv, Israel Moonshot Marketing LTD Full time ₪90,000 - ₪120,000 per year

    Senior Business Development ManagerSeniority Level – SeniorJoinMoonshot Marketing– where innovation meets opportunity.We're looking for a highly motivated and strategicBusiness Development Managerto join our global team, drive new business, manage high-value partnerships, and expand our reach across ad-tech, iGaming, and beyond — powered by our...

  • Marketing Lead

    1 week ago

    Tel Aviv, Tel Aviv, Israel InspHire Full time

    A well-funded, innovative startup developing a GenAI data analytics platform is seeking a driven, motivatedMarketing Leadto join its small, high-performing team. The platform acts as a true co-pilot for data teams, enabling product and business users to interact with data in natural language, receive accurate answers, and gain actionable insights without...

  • Senior Marketing Manager

    2 weeks ago

    Tel Aviv, Tel Aviv, Israel StarHunter Full time ₪90,000 - ₪120,000 per year

    We are seeking a highly skilled and drivenSenior Marketing Managerto lead and execute marketing strategies in the dynamic field of cybersecurity. In this role, you will be responsible for positioning our brand, products, and solutions in the market, driving demand generation, and building thought leadership. You will collaborate closely with sales, product,...

  • B2B Senior Marketing Writer

    1 week ago

    Tel Aviv, Tel Aviv, Israel Artlist Full time ₪60,000 - ₪80,000 per year

    Company DescriptionArtlist is a leading creative technology company that empowers global brands and creators through its products, Artlist and Motion Array. Offering over 3 million high-quality, royalty-free assets created by award-winning artists — including music, sound effects, footage, templates, and AI voiceovers, image and video generation. Artlist...

  • B2B Senior marketing writer

    1 week ago

    Tel Aviv, Tel Aviv, Israel Artlist Full time ₪120,000 - ₪180,000 per year

    Artlist is where the creative arts meet technology. If there's one thing we all have in common, it's a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos.We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry...

  • B2B Senior marketing writer

    1 week ago

    Tel Aviv, Tel Aviv, Israel Artlist Full time ₪120,000 - ₪180,000 per year

    Artlist is where the creative arts meet technology. If there's one thing we all have in common, it's a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos.We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry...

  • Senior Marketing

    2 weeks ago

    Tel Aviv, Tel Aviv, Israel Atera Full time ₪80,000 - ₪120,000 per year

    About the RoleAtera is building the next generation of AI-powered IT management solutions, trusted by thousands of IT professionals worldwide. We're looking for a Senior Marketing & Brand Designer to elevate, define, and protect Atera's visual identity across every touchpoint. This role calls for a designer with exceptional creative craft, deep brand...