Creative Performance Marketing Lead

18 hours ago

Tel Aviv, Tel Aviv, Israel Tenengroup Ltd. Full time $80,000 - $120,000 per year

About The Position

Theo Grace is looking for a
Creative Strategist to lead our creative performance strategy
and fuel the next stage of growth. This is a rare chance to sit at the sweet spot of storytelling and scale, building world-class paid-social creatives that are as emotionally magnetic as they are performance-driven, for one of the fastest-growing personalized fashion and jewelry brands globally.

Theo Grace is a brand-new startup at the intersection of jewelry and fashion, making personalization feel like pure style. Co-founded with creative direction from fashion icon
Nicky Hilton
, we're building a modern international brand on a steep upward curve, scaling fast across the U.S. and beyond. We're digital-first, technology-driven and obsessed with crafting pieces that celebrate identity and story.

Responsibilities

  • Conducting research, running feedback loops, writing copy, developing ad concepts, shaping strategy and creating briefs
  • Develop high-performing, direct response creatives for paid social campaigns (Meta, TikTok, YouTube).
  • Work closely with designers, editors, and writers to deliver engaging visuals and compelling copy.
  • Lead the end-to-end process: from creative concept to execution, iteration, and performance analysis.
  • Experiment, test, and implement new formats, angles, and creative strategies.
  • Collaborate cross-functionally to optimize campaign performance using data insights.
  • Build scalable, automated creative systems with performance top of mind.
  • Stay on top of AI tools, platform trends, and audience behavior to keep our creative edge sharp.

Requirements

  • 2+ years of experience in performance-focused creative roles (agency or in-house).
  • Strong understanding of Direct Response (DR) marketing and paid acquisition funnels.
  • Analytical mindset with the ability to interpret data and performance metrics.
  • Proficiency in working with Meta, TikTok, and/or YouTube ad platforms.
  • Hands-on experience in creative production (copy, video, or graphic design – an advantage).
  • Self-starter, curious, and comfortable working in fast-changing environments.
  • Native-level English fluency (written & spoken).

Advantages

  • Experience managing creative processes using AI tools for research and content generation.
  • Familiarity with dynamic production workflows and creative testing frameworks.
  • Strong organizational and communication skills with a team-player attitude.

You'll Thrive Here If You:

  • Love moving fast, iterating, and always optimizing.
  • See creative as a blend of art and data.
  • Get excited by solving real problems with smart, scalable ideas.
  • Aren't afraid to challenge the brief or suggest a bold alternative.

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