Creative Lead

14 hours ago


Tel Aviv, Tel Aviv, Israel CrazyLabs Full time ₪100,000 - ₪120,000 per year

CrazyLabs

CrazyLabs is a global leader in mobile gaming with 7B+ downloads. We're looking for a Creative Lead to guide the creative vision for our top hybrid-casual and casual games and lead a talented team of motion and design experts.

What You'll Do

  • Lead the creative strategy for new and existing games
  • Manage and mentor a squad of motion designers, graphic designers, and creative developers
  • Drive high-performing marketing creatives (videos, playables, IECs, GIFs, static)
  • Oversee App Store visuals (icons, screenshots, titles, videos)
  • Build and optimize creative testing methodologies
  • Partner with UA teams to make fast, data-driven creative decisions
  • Identify and set new creative trends in the gaming space

What We're Looking For

  • 5+ years in mobile gaming creative roles
  • Hybrid-casual experience and Simulation games- a huge advantage
  • Proven success building creative strategies and growth-driving campaigns
  • Excellent storytelling skills across video, design, UX, and copy
  • Analytical mindset with strong communication and leadership skills
  • Experience in leading a team
  • Fluent in English
  • Live and breathe social trends 
  • Motion design background- nice to have

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