Head of Growth Marketing

2 weeks ago


Or Yehuda, Tel Aviv, Israel Strauss Water Ltd. שטראוס מים Full time ₪900,000 - ₪1,200,000 per year

שטראוס מים מגייסת מנהל.ת מחלקת צמיחה

מה כולל התפקיד?

  • תכנון והובלת האסטרטגיה השיווקית של החברה לעמידה ביעדי ההכנסות והרווחיות, תוך פיתוח מנועי צמיחה חדשים
  • ניהול צוות מנהלי שיווק ודיגיטל למגזר הפרטי והעסקי האחראים על גיוס לקוחות חדשים, צמיחה בלקוחות קיימים ושיפור חווית לקוח
  • בנייה וניהול אסטרטגיית המדיה הדיגיטלית ליצירת צמיחה בביקושים, מכירות תוך שיפור עלות הגיוס, ניהול קמפיינים דיגיטליים, פיתוח ערוצי פרסום בנכסים הדיגיטליים של החברה
  • הערכות להשקת מוצרים חדשים משלב אפיון תהליך הבטא ועד ההשקה המסחרית בכלל המדיות והערוצים הכוללים בניית אסטרטגיה שיווקית, ניתוח שוק ומתחרים, מודל תמחור ומיתוג
  • ניהול פרויקטים רחבי היקף וניהול תקציבי ההכנסות ממוצרים ושירותים
  • ניהול ממשקים פנימיים ועבודה עם ספקים מגוונים, כולל חברות טכנולוגיה, דיגיטל, משרדי פרסום ועוד
  • אחראיות על הנכסים הדיגיטליים של החברה (אתר, אפליקציה). אפיון עמודי תוכן, היררכיית מסרים שיווקיים, חווית לקוח חדש וקיים באתר

מה חשוב להביא איתך לתפקיד?

  • תואר ראשון בתחום שיווק/כלכלה/מנהל עסקים – חובה (תואר שני - יתרון)
  • ניסיון של 5 שנים בניהול שיווק/ מחברות שירות D2C - חובה
  • ניסיון בעבודה עם מגזר פרטי והבנה מעמיקה בצרכי השיווק של לקוחות פרטיים
  • ניסיון בעבודה עם מגזר עסקי ומגזרים נוספים – יתרון
  • ניסיון בהובלת פרויקטים גדולים, חוצי ארגון וניהול ממשקים פנימיים וספקים חיצוניים.
  • ניסיון והיכרות עם עולם השיווק הדיגיטלי לרבות הבנה טכנולוגית של ערוצי הדיגיטל וסחר Ecom
  • יכולת אנליטית ברמה גבוהה – חובה
  • שליטה מלאה באופיס, לרבות במצגות

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