
Head of Growth Marketing
2 weeks ago
שטראוס מים מגייסת מנהל.ת מחלקת צמיחה
מה כולל התפקיד?
- תכנון והובלת האסטרטגיה השיווקית של החברה לעמידה ביעדי ההכנסות והרווחיות, תוך פיתוח מנועי צמיחה חדשים
- ניהול צוות מנהלי שיווק ודיגיטל למגזר הפרטי והעסקי האחראים על גיוס לקוחות חדשים, צמיחה בלקוחות קיימים ושיפור חווית לקוח
- בנייה וניהול אסטרטגיית המדיה הדיגיטלית ליצירת צמיחה בביקושים, מכירות תוך שיפור עלות הגיוס, ניהול קמפיינים דיגיטליים, פיתוח ערוצי פרסום בנכסים הדיגיטליים של החברה
- הערכות להשקת מוצרים חדשים משלב אפיון תהליך הבטא ועד ההשקה המסחרית בכלל המדיות והערוצים הכוללים בניית אסטרטגיה שיווקית, ניתוח שוק ומתחרים, מודל תמחור ומיתוג
- ניהול פרויקטים רחבי היקף וניהול תקציבי ההכנסות ממוצרים ושירותים
- ניהול ממשקים פנימיים ועבודה עם ספקים מגוונים, כולל חברות טכנולוגיה, דיגיטל, משרדי פרסום ועוד
- אחראיות על הנכסים הדיגיטליים של החברה (אתר, אפליקציה). אפיון עמודי תוכן, היררכיית מסרים שיווקיים, חווית לקוח חדש וקיים באתר
מה חשוב להביא איתך לתפקיד?
- תואר ראשון בתחום שיווק/כלכלה/מנהל עסקים – חובה (תואר שני - יתרון)
- ניסיון של 5 שנים בניהול שיווק/ מחברות שירות D2C - חובה
- ניסיון בעבודה עם מגזר פרטי והבנה מעמיקה בצרכי השיווק של לקוחות פרטיים
- ניסיון בעבודה עם מגזר עסקי ומגזרים נוספים – יתרון
- ניסיון בהובלת פרויקטים גדולים, חוצי ארגון וניהול ממשקים פנימיים וספקים חיצוניים.
- ניסיון והיכרות עם עולם השיווק הדיגיטלי לרבות הבנה טכנולוגית של ערוצי הדיגיטל וסחר Ecom
- יכולת אנליטית ברמה גבוהה – חובה
- שליטה מלאה באופיס, לרבות במצגות
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