Demand Generation and Marketing Operation Lead

1 week ago

Tel Aviv, Tel Aviv, Israel Shuffll Full time ₪90,000 - ₪120,000 per year

Demand Generation & Marketing Ops Lead

What you'll own

  • Lifecycle & Email (Brevo):
     Build/optimize nurture flows, segmentation, and lead scoring; test messaging and cadence to move trials → PQLs → paid.
  • Paid Acquisition:
     Manage our 
    Google Ads
     freelancer and run 
    Meta/Instagram
     demand gen (briefs, targeting, creatives, A/B tests, budgets, pacing).
  • Attribution & Reporting:
     Enforce UTM hygiene, conversion tracking (pixels/GTM), and build weekly/monthly dashboards that drive decisions.
  • Sales Collaboration (Pipedrive):
     Own marketing → sales handoff, pipeline hygiene, lead routing, SLAs with SDR/AE, and feedback loops on lead quality.
  • Product Collaboration:
     Partner with Product on experiments, in-app comms, and messaging; bring market insights to roadmap and activation.
  • Conference & Field Marketing:
     Plan pre/at/post-conference campaigns, 
    influencer collaborations
    , partner moments, and airtight follow-ups.
  • Co-Marketing:
     Co-orchestrate webinars, case studies, promo swaps, and shared calendars.
  • Technical Video Creation (Shuffll):
     Produce/QA premium account assets to support campaigns and VIP customers.

What you'll bring

  • 2 years in growth/demand gen & marketing ops at a SaaS/startup.
  • Hands-on experience with Pipedrive and Brevo
     (or directly comparable tools).
  • Close 
    partnership with Sales and Product
     in prior roles (SLAs, pipeline reviews, experiment design).
  • Fluency with 
    GA4, Linkedin Ads, Meta Ads Manager, Google Ads, GTM, A/B testing
    , and spreadsheet chops.
  • Proven conference campaign planning and 
    influencer/partner marketing
     experience.
  • Comfortable creating/QA'ing short video assets (or quick to learn Shuffll).
  • Strong project management, bias to action, and fluent in
    English
    .
  • Able to work 
    on-site in Tel Aviv

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