
Social Media Marketing Specialist
1 week ago
לאופרה הישראלית דרוש/ה אחראי/ת רשתות חברתיות
האופרה הישראלית מחפשת אחראי/ת רשתות חברתיות למחלקת השיווק.
אחראי/ת הסושיאל יהיה אמון על כלל התוכן והאסטרטגיה הדיגיטלית ברשתות החברתיות, דיוורים ותקשורת ישירה עם הקהל, תוך התאמת התוכן ויצירת חיבור רגשי עמוק עם קהלים מגוונים.
תחומי אחריות:
- ניהול ויצירת תוכן לפלטפורמות פייסבוק, אינסטגרם, יוטיוב ובקרוב גם טיק־טוק.
- הפקת ניוזלטרים, ניהול רשימות תפוצה ותוכן לוואטסאפ.
- יצירת תוכן מולטימדיה: צילום, עריכה, סרטונים ושידורים חיים.
- ניהול קמפיינים דיגיטליים ותמיכה במכירת כרטיסים.
- ניתוח ביצועים, מעקב אחר טרנדים ובניית אסטרטגיה דיגיטלית.
- שיתופי פעולה עם משפיענים, גופי תקשורת וארגונים תרבותיים.
דרישות התפקיד:
- ניסיון של 2–3 שנים בניהול רשתות חברתיות.
- יכולת כתיבה מצוינת בעברית ובאנגלית תוך התאמת תוכן לקהלים מגוונים.
- ידע מוכח בפרסום ממומן, מערכות דיוור וכלי עיצוב/עריכת וידאו בסיסיים.
- יצירתיות, יכולת עבודה עצמאית ובצוות, גמישות לעבודה בשעות מגוונות.
- יתרון: רקע בעולם התרבות/אמנות והיכרות עם עולם האופרה.
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